Wharton Magazine
Ideas
Cutting-edge thought leadership from the Spring/Summer 2025 issue of Wharton Magazine
Feature
What’s the Secret to Startup Success?
Entrepreneurship

What’s the Secret to Startup Success?

Wharton’s Lori Rosenkopf, author of the new book Unstoppable Entrepreneurs, offers instructive alumni stories and insights into two of her six “R’s of the Entrepreneurial Mindset.”

The Salon
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Marketing

See! Think! Buy!

Elizabeth “Zab” Johnson and Barbara Kahn discuss how they combined neuroscience and marketing expertise to co-write Visual Marketing.

Whiteboard
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Careers

Supercharge Your Network

Boost your career with these insights for intentionally curating your professional relationships.

Knowledge at Wharton: Data
AI/Analytics
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“Insurance companies have been very clear-eyed about climate change for a long time and the effect that has on their balance sheets,” says real estate and finance professor Benjamin Keys.

Read Knowledge at Wharton: Data
Knowledge at Wharton: Q&A
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Innovation/Tech

What's in the Cards for Crypto?

The digital money’s future is looking brighter and brighter — to those who buy in.

Knowledge at Wharton: The Deck
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Health Care

The Impact of Corporate Hospital Takeovers

New research illustrates what happens to health-care costs and care quality when independent hospitals are bought by systems.

Knowledge at Wharton: The Case
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AI/Analytics

Are You Ready to Embrace AI?

LinkedIn co-founder Reid Hoffman spoke with Dean Erika James about his cautious optimism and the need to create “superagency.”

Knowledge at Wharton: Essay
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Economics

How Income Equality Makes Everyone Happy

Raising salaries for low earners can lead to high returns for all.

Syllabus
Headshots of John Paul MacDuffie and Ethan Mollick.
AI/Analytics

Is a Tech Takeover Inevitable?

A thought-provoking course challenges the idea that technology’s workplace impacts, including job replacement, are imminent.

Sidebar
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Alumni News

More Must-Read Wharton Authors

Restaurant-quality recipes, managing banking risk, and more from alumni and faculty

Cover of the spring summer 2025 edition of Wharton Magazine, along a folded-back page with illustrated portraits of ten people on it.
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Ideas
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AI/Analytics
Fall/Winter 2024

Can AI Improve Financial Literacy?

The technology shows great potential for educational and personal use, but it has limitations.

Illustration of a heart monitor.
Ideas
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Innovation/Tech
Fall/Winter 2024

Does Group Performance Improve When Hearts Synchronize?

New Wharton research could have major implications for how we understand what makes team decision-making successful.

Illustration of a cricket with three hearts hovering overhead.
Ideas
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Marketing
Fall/Winter 2023

Data: Repulsive Products, Motherhood Penalty, Buying Happiness, and More

The latest research and insights from Knowledge at Wharton

Portrait of Esther Uduehi and Wendy De La Rosa, founders of The Tenure Project.
Ideas
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Careers
Spring/Summer 2023

Closing the Tenure Gap

Founded by two Wharton alumnae, the Tenure Project aims to highlight important issues Black, Latinx, and Native junior business-school faculty face in obtaining tenure.

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