Wharton Magazine
Ideas
Cutting-edge thought leadership from the Spring/Summer 2025 issue of Wharton Magazine
Feature
What’s the Secret to Startup Success?
Entrepreneurship

What’s the Secret to Startup Success?

Wharton’s Lori Rosenkopf, author of the new book Unstoppable Entrepreneurs, offers instructive alumni stories and insights into two of her six “R’s of the Entrepreneurial Mindset.”

The Salon
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Marketing

See! Think! Buy!

Elizabeth “Zab” Johnson and Barbara Kahn discuss how they combined neuroscience and marketing expertise to co-write Visual Marketing.

Whiteboard
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Careers

Supercharge Your Network

Boost your career with these insights for intentionally curating your professional relationships.

Knowledge at Wharton: Data
AI/Analytics
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“Insurance companies have been very clear-eyed about climate change for a long time and the effect that has on their balance sheets,” says real estate and finance professor Benjamin Keys.

Read Knowledge at Wharton: Data
Knowledge at Wharton: Q&A
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Innovation/Tech

What's in the Cards for Crypto?

The digital money’s future is looking brighter and brighter — to those who buy in.

Knowledge at Wharton: The Deck
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Health Care

The Impact of Corporate Hospital Takeovers

New research illustrates what happens to health-care costs and care quality when independent hospitals are bought by systems.

Knowledge at Wharton: The Case
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AI/Analytics

Are You Ready to Embrace AI?

LinkedIn co-founder Reid Hoffman spoke with Dean Erika James about his cautious optimism and the need to create “superagency.”

Knowledge at Wharton: Essay
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Economics

How Income Equality Makes Everyone Happy

Raising salaries for low earners can lead to high returns for all.

Syllabus
Headshots of John Paul MacDuffie and Ethan Mollick.
AI/Analytics

Is a Tech Takeover Inevitable?

A thought-provoking course challenges the idea that technology’s workplace impacts, including job replacement, are imminent.

Sidebar
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Alumni News

More Must-Read Wharton Authors

Restaurant-quality recipes, managing banking risk, and more from alumni and faculty

Cover of the spring summer 2025 edition of Wharton Magazine, along a folded-back page with illustrated portraits of ten people on it.
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Blog Network
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Finance
June 16, 2025

A Common Pricing Misconception, Explained

Understanding the nonlinear impact of price changes on EBITDA

A man carries a boy near his waist while walking next to a woman across a stage during a graduation ceremony.
Blog Network
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International
June 13, 2025

It Takes a Village

An international couple completed the MBA program together while raising a son.

Alumni Spotlight
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Finance
March 31, 2025

Taking Calculated Risks

Former Visa executive Carleigh Jaques WG95 reflects on a pioneering career in fintech.

Portrait of a woman with blond hair wearing a silver necklace and a semi-formal blue shirt.
News
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Entrepreneurship
Fall/Winter 2024

Parentaly

When CEO Allison Whalen WG14 returned to work from her first parental leave in 2018, she was surprised to find her office in disarray: Projects hadn’t advanced without her input, and staff were exhausted after covering for her. After witnessing firsthand how parental-leave policies can backfire, she decided to do something about it. Whalen started Parentaly as an employee benefit service to support the parental-leave process and make it mutually beneficial: Employees get a structured career coaching program, while managers receive a custom checklist. Whalen made the Minneapolis/St. Paul Business Journal’s 40 Under 40 in 2023; Parentaly’s clients include Zoom and PwC.

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