Wharton Magazine
Ideas
Cutting-edge thought leadership from the Spring/Summer 2025 issue of Wharton Magazine
Feature
What’s the Secret to Startup Success?
Entrepreneurship

What’s the Secret to Startup Success?

Wharton’s Lori Rosenkopf, author of the new book Unstoppable Entrepreneurs, offers instructive alumni stories and insights into two of her six “R’s of the Entrepreneurial Mindset.”

The Salon
Campbell's soup cans on a store shelf.
Marketing

See! Think! Buy!

Elizabeth “Zab” Johnson and Barbara Kahn discuss how they combined neuroscience and marketing expertise to co-write Visual Marketing.

Whiteboard
A woman stands in front of a whiteboard in business attire.
Careers

Supercharge Your Network

Boost your career with these insights for intentionally curating your professional relationships.

Knowledge at Wharton: Data
AI/Analytics
Conceptual illustration of three homes with an upward arrow rising above them into rain clouds.

“Insurance companies have been very clear-eyed about climate change for a long time and the effect that has on their balance sheets,” says real estate and finance professor Benjamin Keys.

Read Knowledge at Wharton: Data
Knowledge at Wharton: Q&A
Bitcoin-themed stickers on a black wall.
Innovation/Tech

What's in the Cards for Crypto?

The digital money’s future is looking brighter and brighter — to those who buy in.

Knowledge at Wharton: The Deck
Illustration of a hospital with the floors inverted so that the biggest floor is at the top of the hospital.
Health Care

The Impact of Corporate Hospital Takeovers

New research illustrates what happens to health-care costs and care quality when independent hospitals are bought by systems.

Knowledge at Wharton: The Case
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AI/Analytics

Are You Ready to Embrace AI?

LinkedIn co-founder Reid Hoffman spoke with Dean Erika James about his cautious optimism and the need to create “superagency.”

Knowledge at Wharton: Essay
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Economics

How Income Equality Makes Everyone Happy

Raising salaries for low earners can lead to high returns for all.

Syllabus
Headshots of John Paul MacDuffie and Ethan Mollick.
AI/Analytics

Is a Tech Takeover Inevitable?

A thought-provoking course challenges the idea that technology’s workplace impacts, including job replacement, are imminent.

Sidebar
Four books arranged together.
Alumni News

More Must-Read Wharton Authors

Restaurant-quality recipes, managing banking risk, and more from alumni and faculty

Cover of the spring summer 2025 edition of Wharton Magazine, along a folded-back page with illustrated portraits of ten people on it.
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News
/
AI/Analytics
Fall/Winter 2022

A Campus Transformed

The openings of the Academic Research Building and Tangen Hall mark a new era for the Wharton School and exciting opportunities for students and faculty.

Illustration of Huntsman Hall with big windows and students in different classes behind each window.
Ideas
/
Leadership
Spring/Summer 2021

Anatomy of a Wharton Course

Which subjects really resonate with today’s students? Professors provide a behind-the-scenes look at eight impactful classes that help to define the modern Wharton experience.

Exposing the Myths of Startup Culture
Ideas
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School News
Spring/Summer 2020

Exposing the Myths of Startup Culture

Wharton professor Ethan Mollick discusses his new book, The Unicorn's Shadow, and shares some exciting innovations in the classroom.

A Call to Order
Ideas
/
Careers
Spring 2013

A Call to Order

Alumni have developed innovative ways to digitize documents and simplify life.

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