Wharton’s popular Visual Marketing course examines the real-world applications of visual cognition and its influence on consumer behavior.
Addressing the many needs within a single consumer requires a modern approach to customer lifetime value.
Three common hurdles and how to overcome them
New research by the Wharton marketing professor explores how self-expression inspires giving.
Wharton management professors offer three strategies for translating faculty research to broader audiences.
Deborah Wahl G92 WG92 talks about the automaker’s goals for reducing emissions and strategies to earn consumer buy-in.
Three predictions about how COVID-19 will transform one of the largest sources of business-to-business revenue in the U.S.
Professor Patti Williams talks with an entrepreneurial alum about the process of naming his new product line and best practices learned along the way
We asked six Wharton professors to cut through the media (and social media) hype and partisan posturing to forecast the long-term impacts of the COVID-19 pandemic on their areas of expertise (including one sector that, despite some gloomy predictions, may prove to be immune to the coronavirus).
C-suite leaders should recognize that this age demands a new strategic quarterback
The latest research and insights from Knowledge@Wharton
Companies that embrace mistakes in developing a data-first strategy set themselves up for long-term success.
Wells Fargo’s Jamie Moldafsky WG89 discusses the role data plays in well-crafted marketing strategies today — and the need to tread responsibly.
SunTrust Bank CMO Susan Somersille Johnson WG91 on her shift to a purpose-driven career, how engineering applies to marketing, and three ways to help level the professional playing field for women.
In their new book, Peter Fader and Sarah Toms examine how companies have found transformational success in focusing on high-value customers.