The Customer Centricity Ebook Collection
Peter Fader
The marketing professor’s three essential guides are mandatory reading for leaders building customer-focused strategies. Co-authored by Bruce Hardie, Michael Ross, and Sarah Toms. (Wharton School Press)
Breaking Boxes
Betsy Pepine WG94
“Dismantling the metaphorical boxes that bind us” is the goal of this self-help book by the serial real estate entrepreneur, who shares personal challenges and strategies for living authentically. (Ethos Collective)
The Startup Squad: You’re The Boss
Brian Weisfeld WG97
The latest in a series for kids interested in starting a business, co-authored by the former IMAX executive and youth entrepreneur advocate and inspired by his two daughters. (Philomel Books)
Brain Rush
Peter Cohan WG85
In the 17th book by the Babson College management professor, he explores the fundamentals of generative AI and offers insights into how to best deploy the technology and invest in the space. (Apress)
Published as “More Must-Read Wharton Authors” in the Fall/Winter 2024 issue of Wharton Magazine.
