Applying Customer Centricity to Your Role as Manager

Professor Peter Fader’s influential book leads to a new way of thinking about tackling leadership challenges.

Wharton's Global Impact: From London to Lagos

Alumni meet with a Wharton marketing guru, discuss smart uses for artificial intelligence, and get together for the 55th Wharton Global Forum.

MENTOR dna

With a roster of podcast guests ranging from a baseball team’s CIO to a Broadway actress, Meesh Pierce W93 WG98 shows that great leadership advice can be found in any industry. On MENTOR dna, Pierce interviews her C-suite friends on topics such as when to take calculated risks and the patience needed to build a company. Wharton guests have included Dan Beldy WG98, a partner at Canapi Ventures and former Navy fighter pilot, as well as marketing professor Peter Fader, who turned the tables and interviewed Pierce.

Watchlist: Mentorship Podcasts, Women's Health Resources, and a Mobile App Builder

This Streaming Life

Advancements in technology plus a captive audience (thanks, COVID) have led to an explosion in streaming video services that could forever change the way we consume entertainment. Wharton faculty and alumni in the $50 billion global industry weigh in on this time of remarkable growth, what’s at stake in the “streaming wars,” and a future filled with great promise and uncertainty.

Katy Milkman on the Science of Change

The Wharton professor and co-director of the Behavior Change for Good Initiative discusses her new book aimed at helping individuals and managers inspire meaningful, lasting shifts in behavior.

Introducing the Wharton School Press

Marketing professor Peter Fader explains how a new name heralds exciting things to come for the School's book-publishing arm.

The Secrets of Customer Centricity Success

In their new book, Peter Fader and Sarah Toms examine how companies have found transformational success in focusing on high-value customers.

Essential Marketing Strategies for Better Customer Connections

Professor Americus Reed’s marketing course shows how any business can reach consumers on a deeper level.

The Pony Here

In the world of finance, the more investors know about an asset, the greater their competitive advantage. Data science has taken this relationship to new levels in private equity.

Learning to Love the Language of Analytics

More on the new MOOC series from Wharton Online.

Data Science Powering Private Equity

A group of alumni apply research by Wharton professors Peter Fader and Eric Bradlow to bring data science to investing.

Overcome Barriers to Customer Centricity

Peter Fader evaluates top barriers to customer centricity, ranging from how to measure customer profitability versus cost to questions, to branding and privacy.

Shop for Analytics From a Wharton Startup

Prayas Analytics, a Wharton startup powered by two recent grads and visual analytics, has grabbed the attention of retailers and Y Combinator. Read how.

Don Draper Doesn’t Do Data, But He Should

Four ways for marketing leaders to survive today’s new era of big data and financial impacts, from chief marketing officer David Scott.

Professor Peter Fader In a Minute

Watch our “In a Minute” video above about Professor Fader and his teaching philosophy and motivations.