Digital Exclusives
Professor Stephanie Creary offers advice for thinking differently about job candidates.
And other lessons I learned from Simon Sinek's new book, The Infinite Game
On her latest Choiceology podcast, Wharton professor Katy Milkman discusses the mechanisms of repeated behavior with social psychologist and author of Good Habits, Bad Habits Wendy Wood.
The Wharton Global Youth Program is looking for alumni to join its mission to bring business education to kids across the world.
Experts examined proposals similar to those endorsed by Elizabeth Warren and Bernie Sanders during a Penn Wharton Budget Model event.
How to recognize and overcome the mental obstacles you may be creating for yourself.
In a conversation with Wharton professor Stephanie Creary, two accomplished business executives tackled the issue of representation among the highest levels of leadership.
New must-reads explore the secrets of resilient entrepreneurs, the business value of aesthetics, and one man’s mission to cure his own rare disease.
New Wharton research shows that city planning policies may not work as well as the experts think.
On her Choiceology podcast, Wharton professor Katy Milkman discussed surprising research on learning through teaching with Penn psychology professor Angela Duckworth.
Reality TV meets Wharton as Shark Tank auditions come to campus.
Wharton's senior-most alumnus in India reflects on his faith in humanity, his passion for helping others, and his voracious reading habits.
New and notable ventures from Wharton alumni
Paul Huntsman WG00's move to turn the influential Utah newspaper he owns into a nonprofit could be a beacon for other legacy publications.
The latest research and insights from Knowledge@Wharton
A new year brings new leadership at Wharton—and it’s female-driven.
In their new book, Peter Fader and Sarah Toms examine how companies have found transformational success in focusing on high-value customers.
Professor Americus Reed’s marketing course shows how any business can reach consumers on a deeper level.
In the world of finance, the more investors know about an asset, the greater their competitive advantage. Data science has taken this relationship to new levels in private equity.
More on the new MOOC series from Wharton Online.
A group of alumni apply research by Wharton professors Peter Fader and Eric Bradlow to bring data science to investing.
Peter Fader evaluates top barriers to customer centricity, ranging from how to measure customer profitability versus cost to questions, to branding and privacy.
Prayas Analytics, a Wharton startup powered by two recent grads and visual analytics, has grabbed the attention of retailers and Y Combinator. Read how.
Four ways for marketing leaders to survive today’s new era of big data and financial impacts, from chief marketing officer David Scott.
Watch our “In a Minute” video above about Professor Fader and his teaching philosophy and motivations.
Wharton Professor Peter Fader recollects one of the best, if not the best, Marketing 212 class of his career.
A Wharton startup wields new research that reveals its devices could deliver higher sales to retail shops. We learn more from the founder, Doug Baldasare.
For the second summer in a row, Carlos Vega joined Wharton entrepreneurs at 2401 Walnut St. He was all business this year landing a multibillion-dollar client.
Wharton Marketing Professor Peter Fader posits P&G’s divestiture of 100 brands could start a “profitable-product death spiral.” What's a better alternative?
With the next generation of marketing already here, the time and place is now for honest dialogue about the discipline’s direction.
A SPOC online course teaches execs how to live long and prosper through marketing.
Practitioners of data science descend on WCAI to discuss practical analytics applications and learn to own the success.
