Marketing professor Peter Fader explains how a new name heralds exciting things to come for the School's book-publishing arm.
In their new book, Peter Fader and Sarah Toms examine how companies have found transformational success in focusing on high-value customers.
Professor Americus Reed’s marketing course shows how any business can reach consumers on a deeper level.
In the world of finance, the more investors know about an asset, the greater their competitive advantage. Data science has taken this relationship to new levels in private equity.
More on the new MOOC series from Wharton Online.
A group of alumni apply research by Wharton professors Peter Fader and Eric Bradlow to bring data science to investing.
Peter Fader evaluates top barriers to customer centricity, ranging from how to measure customer profitability versus cost to questions, to branding and privacy.
Prayas Analytics, a Wharton startup powered by two recent grads and visual analytics, has grabbed the attention of retailers and Y Combinator. Read how.
Four ways for marketing leaders to survive today’s new era of big data and financial impacts, from chief marketing officer David Scott.
Watch our “In a Minute” video above about Professor Fader and his teaching philosophy and motivations.
Wharton Professor Peter Fader recollects one of the best, if not the best, Marketing 212 class of his career.
A Wharton startup wields new research that reveals its devices could deliver higher sales to retail shops. We learn more from the founder, Doug Baldasare.
For the second summer in a row, Carlos Vega joined Wharton entrepreneurs at 2401 Walnut St. He was all business this year landing a multibillion-dollar client.
Wharton Marketing Professor Peter Fader posits P&G’s divestiture of 100 brands could start a “profitable-product death spiral.” What's a better alternative?
With the next generation of marketing already here, the time and place is now for honest dialogue about the discipline’s direction.
A SPOC online course teaches execs how to live long and prosper through marketing.