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Collage of popular shows and movies from streaming video services
People

This Streaming Life

Advancements in technology plus a captive audience (thanks, COVID) have led to an explosion in streaming video services that could forever change the way we consume entertainment. Wharton faculty and alumni in the $50 billion global industry weigh in on this time of remarkable growth, what’s at stake in the “streaming wars,” and a future filled with great promise and uncertainty.

Katy Milkman
Ideas

Katy Milkman on the Science of Change

The Wharton professor and co-director of the Behavior Change for Good Initiative discusses her new book aimed at helping individuals and managers inspire meaningful, lasting shifts in behavior.

Introducing the Wharton School Press
School News

Introducing the Wharton School Press

Marketing professor Peter Fader explains how a new name heralds exciting things to come for the School's book-publishing arm.

The Secrets of Customer Centricity Success 1
Ideas

The Secrets of Customer Centricity Success

In their new book, Peter Fader and Sarah Toms examine how companies have found transformational success in focusing on high-value customers.

Essential Marketing Strategies for Better Customer Connections
Ideas

Essential Marketing Strategies for Better Customer Connections

Professor Americus Reed’s marketing course shows how any business can reach consumers on a deeper level.

The Pony Here
Ideas

The Pony Here

In the world of finance, the more investors know about an asset, the greater their competitive advantage. Data science has taken this relationship to new levels in private equity.

Applying Uber’s Business Analytics Lesson
Ideas

Learning to Love the Language of Analytics

More on the new MOOC series from Wharton Online.

Data Science Powering Private Equity
Blog Network

Data Science Powering Private Equity

A group of alumni apply research by Wharton professors Peter Fader and Eric Bradlow to bring data science to investing.

Overcome Barriers to Customer Centricity
Blog Network

Overcome Barriers to Customer Centricity

Peter Fader evaluates top barriers to customer centricity, ranging from how to measure customer profitability versus cost to questions, to branding and privacy.

Shop for Analytics From a Wharton Startup
Blog Network

Shop for Analytics From a Wharton Startup

Prayas Analytics, a Wharton startup powered by two recent grads and visual analytics, has grabbed the attention of retailers and Y Combinator. Read how.

Don Draper Doesn’t Do Data, But He Should
Blog Network

Don Draper Doesn’t Do Data, But He Should

Four ways for marketing leaders to survive today’s new era of big data and financial impacts, from chief marketing officer David Scott.

Professor Peter Fader In a Minute
Blog Network

Professor Peter Fader In a Minute

Watch our “In a Minute” video above about Professor Fader and his teaching philosophy and motivations.

Faculty Essay: A Marketing Class for the Ages
People

Faculty Essay: A Marketing Class for the Ages

Wharton Professor Peter Fader recollects one of the best, if not the best, Marketing 212 class of his career.

ChargeItSpot: The Next Indispensable Service
Blog Network

ChargeItSpot: The Next Indispensable Service

A Wharton startup wields new research that reveals its devices could deliver higher sales to retail shops. We learn more from the founder, Doug Baldasare.

Tesorio’s Takeoff: 2401 Ways to Launch a Startup
Blog Network

Tesorio’s Takeoff: 2401 Ways to Launch a Startup

For the second summer in a row, Carlos Vega joined Wharton entrepreneurs at 2401 Walnut St. He was all business this year landing a multibillion-dollar client.

P&G’s Brand Cull: Wise Move or Tragic Mistake?
Blog Network

P&G’s Brand Cull: Wise Move or Tragic Mistake?

Wharton Marketing Professor Peter Fader posits P&G’s divestiture of 100 brands could start a “profitable-product death spiral.” What's a better alternative?

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Peter Fader
Collage of popular shows and movies from streaming video services
People
/
Media/Entertainment
Spring/Summer 2021

This Streaming Life

Advancements in technology plus a captive audience (thanks, COVID) have led to an explosion in streaming video services that could forever change the way we consume entertainment. Wharton faculty and alumni in the $50 billion global industry weigh in on this time of remarkable growth, what’s at stake in the “streaming wars,” and a future filled with great promise and uncertainty.

Katy Milkman
Ideas
/
Research
Spring/Summer 2021

Katy Milkman on the Science of Change

The Wharton professor and co-director of the Behavior Change for Good Initiative discusses her new book aimed at helping individuals and managers inspire meaningful, lasting shifts in behavior.

Introducing the Wharton School Press
School News
/
School News
January 06, 2020

Introducing the Wharton School Press

Marketing professor Peter Fader explains how a new name heralds exciting things to come for the School's book-publishing arm.

The Secrets of Customer Centricity Success 1
Ideas
/
Marketing
Fall/Winter 2018

The Secrets of Customer Centricity Success

In their new book, Peter Fader and Sarah Toms examine how companies have found transformational success in focusing on high-value customers.

Essential Marketing Strategies for Better Customer Connections
Ideas
Fall/Winter 2017

Essential Marketing Strategies for Better Customer Connections

Professor Americus Reed’s marketing course shows how any business can reach consumers on a deeper level.

The Pony Here
Ideas
/
PE/VC
Winter 2016

The Pony Here

In the world of finance, the more investors know about an asset, the greater their competitive advantage. Data science has taken this relationship to new levels in private equity.

Applying Uber’s Business Analytics Lesson
Ideas
/
Innovation/Tech
Winter 2016

Learning to Love the Language of Analytics

More on the new MOOC series from Wharton Online.

Data Science Powering Private Equity
Blog Network
/
PE/VC
October 16, 2015

Data Science Powering Private Equity

A group of alumni apply research by Wharton professors Peter Fader and Eric Bradlow to bring data science to investing.

Overcome Barriers to Customer Centricity
Blog Network
/
Marketing
August 27, 2015

Overcome Barriers to Customer Centricity

Peter Fader evaluates top barriers to customer centricity, ranging from how to measure customer profitability versus cost to questions, to branding and privacy.

Shop for Analytics From a Wharton Startup
Blog Network
/
Entrepreneurship
August 26, 2015

Shop for Analytics From a Wharton Startup

Prayas Analytics, a Wharton startup powered by two recent grads and visual analytics, has grabbed the attention of retailers and Y Combinator. Read how.

Don Draper Doesn’t Do Data, But He Should
Blog Network
/
Marketing
January 15, 2015

Don Draper Doesn’t Do Data, But He Should

Four ways for marketing leaders to survive today’s new era of big data and financial impacts, from chief marketing officer David Scott.

Professor Peter Fader In a Minute
Blog Network
/
Marketing
October 27, 2014

Professor Peter Fader In a Minute

Watch our “In a Minute” video above about Professor Fader and his teaching philosophy and motivations.

Faculty Essay: A Marketing Class for the Ages
People
/
Entrepreneurship
Fall 2014

Faculty Essay: A Marketing Class for the Ages

Wharton Professor Peter Fader recollects one of the best, if not the best, Marketing 212 class of his career.

ChargeItSpot: The Next Indispensable Service
Blog Network
/
Entrepreneurship
September 17, 2014

ChargeItSpot: The Next Indispensable Service

A Wharton startup wields new research that reveals its devices could deliver higher sales to retail shops. We learn more from the founder, Doug Baldasare.

Tesorio’s Takeoff: 2401 Ways to Launch a Startup
Blog Network
/
Careers
September 03, 2014

Tesorio’s Takeoff: 2401 Ways to Launch a Startup

For the second summer in a row, Carlos Vega joined Wharton entrepreneurs at 2401 Walnut St. He was all business this year landing a multibillion-dollar client.

P&G’s Brand Cull: Wise Move or Tragic Mistake?
Blog Network
/
Management
August 19, 2014

P&G’s Brand Cull: Wise Move or Tragic Mistake?

Wharton Marketing Professor Peter Fader posits P&G’s divestiture of 100 brands could start a “profitable-product death spiral.” What's a better alternative?

Cover of the Fall/Winter 2021 issue of Wharton Magazine, with an accompanying illustration from within the magazine depicted
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