The pandemic has highlighted the need to strengthen social bonds between U.S. consumers and overseas customer support workers.
A conversation with Wharton Neuroscience Initiative director Michael Platt on avoiding mental fatigue and improving engagement in virtual conversations.
David Barudin W69 lays out the reasons and offers strategies to help recent grads remain content where they are amid market uncertainty.
As the tide turns toward marijuana legalization, Marvis Burns WG14 calls for the release of those who have been arrested for related offenses.
A new report from the Wharton Social Impact Initiative and consultancy Catalyst at Large illustrates key findings about the field.
Jerome Nollet WG85 offers a plan for distributing corporate shares to employees in an effort to reduce economic inequality and address current criticisms of capitalism.
Changes to Communications Decency Act are needed to protect cybercrime victims.
Experts from Wharton Customer Analytics weigh in on what's ahead for this rapidly-growing technology.
Finding silver linings of work life during the current crisis could reinvigorate teams when they return to the office, writes Nancy Davis Kho W88, author of The Thank-You Project.
Wharton authors share expertise on negotiation strategies, cultivating happiness, secrets to startup success, and more.
The coronavirus is spurring new applications and developments for the technology within the sector.
A contract is not necessarily a promise, says Maurice Lefkort W86
The Federal Reserve should encourage banks to manage their own risk and incentivize lending, says the senior director of the Harris Alternative Investments Program.
Robertson reflects on adapting to COVID-19, reactions and actions sparked by Black Lives Matter, how alumni can best help students, and her priorities for the upcoming fall semester.
Amy Howe WG99, head of Ticketmaster North America, on adapting to COVID-19 realities, new live entertainment technology, and advice that has shaped her career.
Wharton management professor Stephanie Creary offers advice for penning a substantive public statement and stresses the importance of walking the talk.
Marketing professor Peter Fader explains how a new name heralds exciting things to come for the School's book-publishing arm.
In their new book, Peter Fader and Sarah Toms examine how companies have found transformational success in focusing on high-value customers.
Professor Americus Reed’s marketing course shows how any business can reach consumers on a deeper level.
In the world of finance, the more investors know about an asset, the greater their competitive advantage. Data science has taken this relationship to new levels in private equity.
More on the new MOOC series from Wharton Online.
A group of alumni apply research by Wharton professors Peter Fader and Eric Bradlow to bring data science to investing.
Peter Fader evaluates top barriers to customer centricity, ranging from how to measure customer profitability versus cost to questions, to branding and privacy.
Prayas Analytics, a Wharton startup powered by two recent grads and visual analytics, has grabbed the attention of retailers and Y Combinator. Read how.
Four ways for marketing leaders to survive today’s new era of big data and financial impacts, from chief marketing officer David Scott.
Watch our “In a Minute” video above about Professor Fader and his teaching philosophy and motivations.
Wharton Professor Peter Fader recollects one of the best, if not the best, Marketing 212 class of his career.
A Wharton startup wields new research that reveals its devices could deliver higher sales to retail shops. We learn more from the founder, Doug Baldasare.
For the second summer in a row, Carlos Vega joined Wharton entrepreneurs at 2401 Walnut St. He was all business this year landing a multibillion-dollar client.
Wharton Marketing Professor Peter Fader posits P&G’s divestiture of 100 brands could start a “profitable-product death spiral.” What's a better alternative?
With the next generation of marketing already here, the time and place is now for honest dialogue about the discipline’s direction.
A SPOC online course teaches execs how to live long and prosper through marketing.