In their new book, Peter Fader and Sarah Toms examine how companies have found transformational success in focusing on high-value customers.
Professor Americus Reed’s marketing course shows how any business can reach consumers on a deeper level.
Joe Talks, Pub Outside Penn, Private Equity Symposium, Lauder's MBA Tour and more
In the world of finance, the more investors know about an asset, the greater their competitive advantage. Data science has taken this relationship to new levels in private equity.
Alumni gained Knowledge for Action on campus, and continue to come back for more. MBA Reunion and other Lifelong Learning events are recent examples of this.
More Wharton grads are taking the skills they learn—and the connections they make—to pursue their entrepreneurial dreams. And some of their startups are receiving a lot of attention.
Hot off the press from the all-digital publishing initiative from the Wharton School, these new business books are available both in eBook and paperback formats.
How Wharton’s research programs prepare undergraduates for careers in academia and the private sector.