Addressing the many needs within a single consumer requires a modern approach to customer lifetime value.
Marketing professor Peter Fader explains how a new name heralds exciting things to come for the School's book-publishing arm.
In their new book, Peter Fader and Sarah Toms examine how companies have found transformational success in focusing on high-value customers.
Peter Fader evaluates top barriers to customer centricity, ranging from how to measure customer profitability versus cost to questions, to branding and privacy.
We return to our talk with the co-director of the Wharton Customer Analytics Initiative, who advises that marketers ditch the product-segmenting approach for a more efficient and targeted strategy grounded in value.
A discussion with Peter Fader about customer centricity, customer segmentation and marketing for the 21st century.
Four reasons you should read the Wharton Executive Essentials series from Wharton Digital Press.
Professor Peter Fader explores the latest research into customer centricity and its advantages in an uncertain economy.
The difference between marketing and economics is the difference between gymnastics and Nik Wallenda’s high-wire act, between being grounded and floating in the clouds.
Customer centricity is a hot topic, and Wharton alumni want to know more before their business competitors do.
Customer centricity should help shape customer development but shouldn’t make you lose sight of acquisition and retention.
Customer centricity is not merely about customized products and services. A truly customer-centric firm knows that world-class service should be reserved for only the best customers.