Real estate expert A.J. Steigman WG18 talks about his startup's success and the Wharton resources that helped him along the way.
Tips for staying the course when confronting workplace fatigue
As CEO of the new U.S. International Development Finance Corp., Adam Boehler W00 is advancing American investments abroad that could challenge China’s influence.
Marketing professor Peter Fader explains how a new name heralds exciting things to come for the School's book-publishing arm.
The Wharton alumna reflects on her experience on the show, which inspired a national conversation about inappropriate physical contact and led CBS to change protocol for its long-running hit series.
Professor Stephanie Creary offers advice for thinking differently about job candidates.
And other lessons I learned from Simon Sinek's new book, The Infinite Game
On her latest Choiceology podcast, Wharton professor Katy Milkman discusses the mechanisms of repeated behavior with social psychologist and author of Good Habits, Bad Habits Wendy Wood.
The Wharton Global Youth Program is looking for alumni to join its mission to bring business education to kids across the world.
Experts examined proposals similar to those endorsed by Elizabeth Warren and Bernie Sanders during a Penn Wharton Budget Model event.
How to recognize and overcome the mental obstacles you may be creating for yourself.
In a conversation with Wharton professor Stephanie Creary, two accomplished business executives tackled the issue of representation among the highest levels of leadership.
New must-reads explore the secrets of resilient entrepreneurs, the business value of aesthetics, and one man’s mission to cure his own rare disease.
New Wharton research shows that city planning policies may not work as well as the experts think.
On her Choiceology podcast, Wharton professor Katy Milkman discussed surprising research on learning through teaching with Penn psychology professor Angela Duckworth.
Reality TV meets Wharton as Shark Tank auditions come to campus.
In their new book, Peter Fader and Sarah Toms examine how companies have found transformational success in focusing on high-value customers.
Peter Fader evaluates top barriers to customer centricity, ranging from how to measure customer profitability versus cost to questions, to branding and privacy.
We return to our talk with the co-director of the Wharton Customer Analytics Initiative, who advises that marketers ditch the product-segmenting approach for a more efficient and targeted strategy grounded in value.
A discussion with Peter Fader about customer centricity, customer segmentation and marketing for the 21st century.
Four reasons you should read the Wharton Executive Essentials series from Wharton Digital Press.
Professor Peter Fader explores the latest research into customer centricity and its advantages in an uncertain economy.
The difference between marketing and economics is the difference between gymnastics and Nik Wallenda’s high-wire act, between being grounded and floating in the clouds.
Customer centricity is a hot topic, and Wharton alumni want to know more before their business competitors do.
Customer centricity should help shape customer development but shouldn’t make you lose sight of acquisition and retention.
Customer centricity is not merely about customized products and services. A truly customer-centric firm knows that world-class service should be reserved for only the best customers.