Don Draper Doesn’t Do Data, But He Should

Four ways for marketing leaders to survive today’s new era of big data and financial impacts, from chief marketing officer David Scott.

Daniel Feldstein's Digital Marketing Challenges

Marketers have tried to figure out digital since the banner ad was invented, yet the pace of innovation in platforms and techniques might be too much to handle.

Professor Peter Fader In a Minute

Watch our “In a Minute” video above about Professor Fader and his teaching philosophy and motivations.

Faculty Essay: A Marketing Class for the Ages

Wharton Professor Peter Fader recollects one of the best, if not the best, Marketing 212 class of his career.

Update: Real World Is Still Important

Data from Warby Parker and Diapers.com prove that cutting-edge e-retail strategies improve upon but do not supplant real-world businesses.

Wharton Words: Marketing

We present the answers to the Winter 2014 crossword puzzle.

Measuring Word of Mouth

The time has come to re-examine the Net Promoter Score prevalent in so many companies' marketing departments and augment it with a new index.

Flipping Coins for CLV Dollars

One of the biggest complaints I hear about customer-centric strategy is that it’s too complicated.

Marketing & Value Lessons From Red Mango’s Dan Kim

At the National Restaurant Association Marketing Executives Group (MEG) conference, the keynote speech from Dan Kim, founder of Red Mango, was a real treat. Kim’s marketing strategy is elegant, and there was even something for a pricing aficionado like me.

Webinar: Making the Most of Incremental Changes in Marketing

Marketers must follow the rule of the “butterfly curve,” as Barbara Kahn, the Patty and Jay H. Baker Professor, explained in her Wharton Webinar Series event.

When Did You Last Raise Prices?

I regularly work with clients seeking guidance on increasing prices as costs rise. So it stands out when a merchant tells me they have not raised price in years.

Sustainability and Your Corporate Logo

In the wake of the vigorous debate about the status of green marketing, it’s important to remember the powerful message corporations’ logos convey.

When to Consider Price Decreases

I recently conducted a pricing review with a client concerned about the pinch of current economic pressures, as well as consumer behavior and perceptions.

The Value of Price Meetings

It’s tempting to simply compile data, crunch numbers and make decisions at the corporate level about pricing, but it's also important to build a step into the process to gather input. This information-sharing is invaluable for all groups, especially when it's not the norm.

In a Volatile Marketplace, 'Creativity' is Key

No longer is the basis of business leadership all about rigor, vision, integrity or management discipline. Now, it’s all about creativity.

With ‘Rigor and Creativity,’ Wharton MBAs Win Wake Marketing Competition