Learn what makes Peter Fader tick. What has made Wharton’s Frances and Pei-Yuan Chia Professor continue to excel as a teacher since 1987, and as a leader in the field of marketing and customer analytics?

Watch our “In a Minute” video above about Professor Fader and his teaching philosophy and motivations.

The video includes insights from former students (and now successful Wharton alumni) Josh Kopelman, W’93, and Matthew Manion, W’92.

Read “A Marketing Class for the Ages” in the fall 2014 magazine to learn what has made Fader so reflective as of late.