Companies that embrace mistakes in developing a data-first strategy set themselves up for long-term success.
The Wharton Customer Analytics Initiative conference speaker discusses her career in data, the importance of clear communication, and time spent preparing for sky-high climbs.
Top executives and academic leaders examined the rise of data analytics during a town hall hosted by the Wharton Customer Analytics Initiative and nonprofit WorkingNation.
A group of alumni apply research by Wharton professors Peter Fader and Eric Bradlow to bring data science to investing.
Peter Fader evaluates top barriers to customer centricity, ranging from how to measure customer profitability versus cost to questions, to branding and privacy.
Undergrad and MBA students worked together to make the first-ever Wharton Data Visualization Hackathon a success.
Business analytics is not for the faint of heart. That didn’t stop 40 Penn students. We spotlight their efforts at the Wharton Data Visualization Hackathon.
Watch our “In a Minute” video above about Professor Fader and his teaching philosophy and motivations.
Wharton Professor Peter Fader recollects one of the best, if not the best, Marketing 212 class of his career.
A Wharton startup wields new research that reveals its devices could deliver higher sales to retail shops. We learn more from the founder, Doug Baldasare.
Practitioners of data science descend on WCAI to discuss practical analytics applications and learn to own the success.
We return to our talk with the co-director of the Wharton Customer Analytics Initiative, who advises that marketers ditch the product-segmenting approach for a more efficient and targeted strategy grounded in value.
A discussion with Peter Fader about customer centricity, customer segmentation and marketing for the 21st century.
Students see the big profits and rewards of applying customer analytics through the example of Caesars.
The first semester provided one epiphany after another. Spring 2014 looks to be even better for this Wharton MBA student.
The time has come to re-examine the Net Promoter Score prevalent in so many companies' marketing departments and augment it with a new index.