Real estate expert A.J. Steigman WG18 talks about his startup's success and the Wharton resources that helped him along the way.
Tips for staying the course when confronting workplace fatigue
As CEO of the new U.S. International Development Finance Corp., Adam Boehler W00 is advancing American investments abroad that could challenge China’s influence.
Marketing professor Peter Fader explains how a new name heralds exciting things to come for the School's book-publishing arm.
The Wharton alumna reflects on her experience on the show, which inspired a national conversation about inappropriate physical contact and led CBS to change protocol for its long-running hit series.
Professor Stephanie Creary offers advice for thinking differently about job candidates.
And other lessons I learned from Simon Sinek's new book, The Infinite Game
On her latest Choiceology podcast, Wharton professor Katy Milkman discusses the mechanisms of repeated behavior with social psychologist and author of Good Habits, Bad Habits Wendy Wood.
The Wharton Global Youth Program is looking for alumni to join its mission to bring business education to kids across the world.
Experts examined proposals similar to those endorsed by Elizabeth Warren and Bernie Sanders during a Penn Wharton Budget Model event.
How to recognize and overcome the mental obstacles you may be creating for yourself.
In a conversation with Wharton professor Stephanie Creary, two accomplished business executives tackled the issue of representation among the highest levels of leadership.
New must-reads explore the secrets of resilient entrepreneurs, the business value of aesthetics, and one man’s mission to cure his own rare disease.
New Wharton research shows that city planning policies may not work as well as the experts think.
On her Choiceology podcast, Wharton professor Katy Milkman discussed surprising research on learning through teaching with Penn psychology professor Angela Duckworth.
Reality TV meets Wharton as Shark Tank auditions come to campus.
The Wharton Customer Analytics Initiative conference speaker discusses her career in data, the importance of clear communication, and time spent preparing for sky-high climbs.
Top executives and academic leaders examined the rise of data analytics during a town hall hosted by the Wharton Customer Analytics Initiative and nonprofit WorkingNation.
A group of alumni apply research by Wharton professors Peter Fader and Eric Bradlow to bring data science to investing.
Peter Fader evaluates top barriers to customer centricity, ranging from how to measure customer profitability versus cost to questions, to branding and privacy.
Undergrad and MBA students worked together to make the first-ever Wharton Data Visualization Hackathon a success.
Business analytics is not for the faint of heart. That didn’t stop 40 Penn students. We spotlight their efforts at the Wharton Data Visualization Hackathon.
Watch our “In a Minute” video above about Professor Fader and his teaching philosophy and motivations.
Wharton Professor Peter Fader recollects one of the best, if not the best, Marketing 212 class of his career.
A Wharton startup wields new research that reveals its devices could deliver higher sales to retail shops. We learn more from the founder, Doug Baldasare.
Practitioners of data science descend on WCAI to discuss practical analytics applications and learn to own the success.
We return to our talk with the co-director of the Wharton Customer Analytics Initiative, who advises that marketers ditch the product-segmenting approach for a more efficient and targeted strategy grounded in value.
A discussion with Peter Fader about customer centricity, customer segmentation and marketing for the 21st century.
Students see the big profits and rewards of applying customer analytics through the example of Caesars.
The first semester provided one epiphany after another. Spring 2014 looks to be even better for this Wharton MBA student.
The time has come to re-examine the Net Promoter Score prevalent in so many companies' marketing departments and augment it with a new index.
Wharton Professor Eric Bradlow unveils a new metric for marketers to determine customer lifetime value.