In the Winter 2014 print edition of Wharton Magazine, we tested your marketing vocabulary with terms straight out of a Wharton student’s textbook. Here are the answers to the crossword puzzle. (Click on the image below for a larger version.)

Winter2014CrossPuzzle cropped

Editor’s note: In the original version of the puzzle, the number 11 was not included in its appropriate place. In 6 Down, the puzzle is one space too short. Our apologies.