Afternoon pick-me-ups often involve caffeine or loads of sugar. Not BrainFood: This fizzy beverage, crafted by co-founder and CEO Megan Burton G24 WG24, is a smart choice in more ways than one.

Developed through Burton’s background in biomedical engineering, each can is a fusion of flavor (strawberry thyme, ginger apple) and brain-boosting nutrition (zinc for memory, B12 for energy). The brand, part of Venture Lab’s VIP-X Philadelphia Fall 2023 cohort and a 2024 winner of the Jacobson Global Venture Awards, aims to be your “brain’s new BFF.” As a bonus, check the can for self-care tips and brain-body insights.

 

Read more from the Watchlist.