Digital Exclusives
Four ways for marketing leaders to survive today’s new era of big data and financial impacts, from chief marketing officer David Scott.
Watch our “In a Minute” video above about Professor Fader and his teaching philosophy and motivations.
Wharton Professor Peter Fader recollects one of the best, if not the best, Marketing 212 class of his career.
A Wharton startup wields new research that reveals its devices could deliver higher sales to retail shops. We learn more from the founder, Doug Baldasare.
For the second summer in a row, Carlos Vega joined Wharton entrepreneurs at 2401 Walnut St. He was all business this year landing a multibillion-dollar client.
Wharton Marketing Professor Peter Fader posits P&G’s divestiture of 100 brands could start a “profitable-product death spiral.” What's a better alternative?
With the next generation of marketing already here, the time and place is now for honest dialogue about the discipline’s direction.
A SPOC online course teaches execs how to live long and prosper through marketing.
Practitioners of data science descend on WCAI to discuss practical analytics applications and learn to own the success.
We return to our talk with the co-director of the Wharton Customer Analytics Initiative, who advises that marketers ditch the product-segmenting approach for a more efficient and targeted strategy grounded in value.
A discussion with Peter Fader about customer centricity, customer segmentation and marketing for the 21st century.
Big data appears pervasive in today’s business world. Yet in reality, only some companies fully leverage analytics—those with the right understanding, approach and leaders (yes, Wharton alumni).
Leaders in big data and technology explore their impact on the greater good at a gathering at Wharton’s San Francisco campus.
The time has come to re-examine the Net Promoter Score prevalent in so many companies' marketing departments and augment it with a new index.
Four reasons you should read the Wharton Executive Essentials series from Wharton Digital Press.
Wharton goes on tour in London with a presentation by Professor Eric Bradlow about marketing and analytics, which left local club members wanting more.
