Digital Exclusives
Often you are your own best friend when promoting your business, but a bit of research on journalists and media outlets can go a long way.
Four reasons you should read the Wharton Executive Essentials series from Wharton Digital Press.
A summer job helps this student with one of the most defining decisions of her college years: selecting a major.
An “experience,” always an intangible proposition, never comes with a warranty.
How to apply the seven most effective lead generation tactics.
Analytics academics share exciting breakthrough research, while advertising practitioners attest to how social media and marketing are really done.
Before venturing to Facebook for a unique summer internship, our student reflects on five things he liked best about the academic year that was.
Digital media and data scientists are revolutionizing the ad business and threatening the jobs of the “Mad Men” of Madison Avenue.
Wharton Digital Press delivers again, this time with a Wharton Executive Essentials book about brand management.
Do government-mandated disclaimers in advertisements help consumers?
A new book from Wharton Digital Press offers tools to manage the complexity of today’s brand management.
What are email marketers doing wrong? And what can they do right with email data hygiene, list segmentation and content?
Focus your marketing goals for today’s harried, overexposed consumers.
Professor Jonah Berger’s upcoming book upturns conventional wisdom about how to make your products, services and ideas “contagious.”
At Deloitte, Microsoft, the White House and beyond, gamification is being applied to virtually every area of business.
A Philadelphia running store goes the extra mile for customers. Here's how other retailers can follow their lead.