Companies that embrace mistakes in developing a data-first strategy set themselves up for long-term success.
Wells Fargo’s Jamie Moldafsky WG89 discusses the role data plays in well-crafted marketing strategies today — and the need to tread responsibly.
The latest research and insights from Knowledge@Wharton
I have no idea if George Soros is a hockey fan, but NHL GMs would do well to give serious thought to how his world view may already be affecting their sport.
In the world of finance, the more investors know about an asset, the greater their competitive advantage. Data science has taken this relationship to new levels in private equity.
The source of success at Uber and Airbnb is their use of business analytics. What lessons can all business leaders learn from their examples?
More on the new MOOC series from Wharton Online.
A group of alumni apply research by Wharton professors Peter Fader and Eric Bradlow to bring data science to investing.
A deep dive into website data sets reveals some unexpected vulnerabilities, thanks to a partnership between a Wharton alum and faculty.
Peter Fader evaluates top barriers to customer centricity, ranging from how to measure customer profitability versus cost to questions, to branding and privacy.
Undergrad and MBA students worked together to make the first-ever Wharton Data Visualization Hackathon a success.
Marketing analytics professor David Schweidel says shifts in practice for social media platforms are a liability. What should marketers do about them?
A Wharton-fueled San Francisco company is using big data to tell your story (and a terrorist’s story) to the government and for-profit and nonprofit organizations.
Four ways for marketing leaders to survive today’s new era of big data and financial impacts, from chief marketing officer David Scott.
Social media metrics often don’t align with a brand manager’s offline intelligence. Why? And how can businesses best analyze the data? Prof. Wendy Moe explains.
Corporate America faces challenges when it seeks to share data with academic researchers, but Chief Analytics Officer Dr. Michael Housman has solutions.