Digital Exclusives
The global marketing director at Honeywell discusses his "average day" on the job, marketing career strategy, role models and more.
How do you drive customer loyalty in an increasingly commoditized industry? Context.
New streams of data push marketing in what seem to be innovative directions. Yet the underlying principles are still the same for customer-centric marketing.
Among the most important lessons for users of social media in times of crisis are: don’t panic and be careful what you share—information can save a life but lose one too.
Three conversations you should be having prior to 2014: global marketplaces, mobile users and customer retention.
Social media and analytics bring retailers close to customers, and Wharton brings students, academics and practitioners even closer.
Marketing dynamics are changing fast because of multiculturalism, data and social media. Practitioners and alumni explain what they're seeing, and doing.
Wharton’s Kartik Hosanagar examined how to best utilize social media during a recent webinar.
To sell more, marketers and salespeople should ease up on the noise and tune in to “WIIFM.”
The time has come to re-examine the Net Promoter Score prevalent in so many companies' marketing departments and augment it with a new index.
One of the recipients of the Barry and Marie Lipman Family Prize learns the depth of the award’s benefit.
Wharton Professor Eric Bradlow unveils a new metric for marketers to determine customer lifetime value.
Students learn the essentials of advocacy in Congress and get a hands-on lesson about how lobbyists make public policy possible.
Four corporate entrepreneurship strategies based upon the Steve Jobs experience.
More emphasis on the corporate brand provides marketers an opportunity to re-evaluate their company’s connections with employees and customers.
How one unseen but dedicated employee can redefine how your company brand is viewed.
