Digital Exclusives
A discussion with Peter Fader about customer centricity, customer segmentation and marketing for the 21st century.
Founders of Wharton startup Zoobean become the latest to appear on Shark Tank on Friday, April 18, at 9:00 p.m. EDT
How can an institution built on trust survive a seemingly complete breach of that very thing?
BlackBerry is attempting a rebound, and it—and any organization in a similar predicament—ought to think deeply about the creation of their new brand identity.
We spotlight recently published books written by Wharton alumni.
The Wharton School's Whitney M. Young Jr. Professor of Marketing and "Brand Identity Theorist" explains how companies, products and people need to create a unique image—much like he does for himself.
Data from Warby Parker and Diapers.com prove that cutting-edge e-retail strategies improve upon but do not supplant real-world businesses.
Engage prospects and customers more successfully with “you talk” for a more effective marketing message.
From print to broadcast to digital to social media, Leo Levinson keeps reinventing himself, as has the media industry.
A Wharton graduate finds herself leading omnichannel strategy for one of the nation’s storied brands.
We present the answers to the Winter 2014 crossword puzzle.
Students see the big profits and rewards of applying customer analytics through the example of Caesars.
The Olympics may be over, but Twitter hasn’t moved past #sochiproblems. B-school applicants can still learn valuable lessons from the image mishap too.
Recessions don’t care about degrees—even Wharton degrees—but the last one left this undergraduate alumnus the better for it.
"Bad profits" doomed Blockbuster. Other fee-based industry models are ripe for disruption too.
What drives Prof. Katherine Milkman's research into experimentation, motivation and irrationality, and influencing human behavior? We have a minute to find out.
