What drives Prof. Katherine Milkman‘s research into experimentation, motivation and irrationality, and influencing human behavior? We ask Wharton’s James G. Campbell, Jr. Assistant Professor of Operations and Information Management, as well as any other question we can squeeze into a minute.



Editor’s note: Read Prof. Milkman’s complementary Office Hours essay in the Winter 2014 Wharton Magazine, The Importance of Experimentation.” She continues there where she left off in our video.