Digital Exclusives
A Q&A with Marie Williams, G'95, WG'95, Senior Director of Digital Innovation at Hilton Worldwide.
Business-case competitions connect classes to the corporate world.
Wharton undergrad courses connect classroom theory to real-world problems faced by major corporations
Industry trends point toward more integration between online and offline business, yet retailers are still attuned to differences and challenges in each retail channel.
Valuable relationships are forged every day between student and professor at Wharton, particularly when you're studying other people's behavior.
Customer centricity should help shape customer development but shouldn’t make you lose sight of acquisition and retention.
Footlocker’s chief, Ken Hicks, shares with the Wharton community how he got the retailer a step ahead.
Philanthropic activities can help the long-term business goals of a corporation, according to one prominent alumnus.
What the Kindle Fire and Amazon’s downbeat Q4 results teach us about customer centricity.
The Wharton Customer Analytics Initiative (WCAI) is playing matchmaker between organizations and research teams worldwide.
One of the biggest complaints I hear about customer-centric strategy is that it’s too complicated.
Customer centricity is not merely about customized products and services. A truly customer-centric firm knows that world-class service should be reserved for only the best customers.
Marketers must follow the rule of the “butterfly curve,” as Barbara Kahn, the Patty and Jay H. Baker Professor, explained in her Wharton Webinar Series event.
In his provocative new book, Wharton MBA Eric Lowitt makes the case for why sustainability is far more important to success than just appearing “green.”
I regularly work with clients seeking guidance on increasing prices as costs rise. So it stands out when a merchant tells me they have not raised price in years.
My two years at Wharton reinforced the idea: “Get involved” was an ideal that everyone from the Dean on down seemed to embody –and get involved my peers and I did.
