Digital Exclusives
Advice from a mentor and research from professor Jonah Berger inspire a new twist on an old concept.
New research shows how to use language to capture audience attention, from word choice to building suspense.
Closing the gender gap, leveraging language for better business outcomes, and more from faculty and alumni
New research by the Wharton marketing professor explores how self-expression inspires giving.
Five simple, science-backed ways to better convey your message
New releases from alumni and faculty include research on how to change anyone's mind, five strategies for unlocking your potential, and a spy thriller.
The latest research and insights from the pages of Knowledge@Wharton
At the Wharton Behavioral Insights in Text Conference, researchers shared best practices for deriving hidden meaning from language.
What inspires an expert on virality and social influence? The professor and best‑selling author opens up.
An interview with the lead editor of Digg and Wharton Marketing Professor Jonah Berger about online sharing and virality.
The power of Wharton. It gives graduates the ability to thrive in the spotlight. A place alumni tend to boldly seek out. How have you felt the Wharton Effect?
Wharton author and professor Jonah Berger blows into the Windy City to offer insights as to why trends, products and ideas go viral.
Professor Jonah Berger’s upcoming book upturns conventional wisdom about how to make your products, services and ideas “contagious.”
A first-year MBA’s first week at Wharton.
Valuable relationships are forged every day between student and professor at Wharton, particularly when you're studying other people's behavior.
