Digital Exclusives
Newly retired Levi’s CEO Chip Bergh reflects on the company’s turnaround, purpose-driven marketing, and the power of nostalgia with professors Barbara Kahn and Americus Reed.
New research shows how to use language to capture audience attention, from word choice to building suspense.
Today’s companies need to convey a clear purpose to maintain loyalty.
Job-related anxiety is pervasive, but there are simple and effective ways to manage it.
Grocery delivery workers were hailed as heroes during the pandemic, but not all gig workers responded to the label the same way. New research explores the business consequences of becoming an overnight hero.
A primer on the troubling trend of “greenhushing” and what it means for climate change
Goodbye, gold watch. Bon voyage, retirement party. Fare thee well, fat pension. The modern workplace has become increasingly transactional, raising the question: Is company loyalty gone for good?
New research shows just how much retailers stand to lose from their slow-loading websites.
The war in Ukraine has sparked doomsday predictions, but one Wharton professor says dependencies between countries are here to stay.
The latest research and insights from Knowledge at Wharton
Wharton’s popular Visual Marketing course examines the real-world applications of visual cognition and its influence on consumer behavior.
