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What’s the Secret to Startup Success?

Entrepreneurship

What’s the Secret to Startup Success?

Wharton’s Lori Rosenkopf, author of the new book Unstoppable Entrepreneurs, offers instructive alumni stories and insights into two of her six “R’s of the Entrepreneurial Mindset.”

The Salon

Campbell's soup cans on a store shelf.

See! Think! Buy!

Elizabeth “Zab” Johnson and Barbara Kahn discuss how they combined neuroscience and marketing expertise to co-write Visual Marketing.

Whiteboard

A woman stands in front of a whiteboard in business attire.

Supercharge Your Network

Boost your career with these insights for intentionally curating your professional relationships.

Knowledge at Wharton: Data

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“Insurance companies have been very clear-eyed about climate change for a long time and the effect that has on their balance sheets,” says real estate and finance professor Benjamin Keys.

Read Knowledge at Wharton: Data

Knowledge at Wharton: Q&A

Bitcoin-themed stickers on a black wall.

Innovation/Tech

What's in the Cards for Crypto?

The digital money’s future is looking brighter and brighter — to those who buy in.

Knowledge at Wharton: The Deck

Illustration of a hospital with the floors inverted so that the biggest floor is at the top of the hospital.

The Impact of Corporate Hospital Takeovers

New research illustrates what happens to health-care costs and care quality when independent hospitals are bought by systems.

Knowledge at Wharton: The Case

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Are You Ready to Embrace AI?

LinkedIn co-founder Reid Hoffman spoke with Dean Erika James about his cautious optimism and the need to create “superagency.”

Knowledge at Wharton: Essay

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How Income Equality Makes Everyone Happy

Raising salaries for low earners can lead to high returns for all.

Syllabus

Headshots of John Paul MacDuffie and Ethan Mollick.

Is a Tech Takeover Inevitable?

A thought-provoking course challenges the idea that technology’s workplace impacts, including job replacement, are imminent.

Sidebar

Four books arranged together.

More Must-Read Wharton Authors

Restaurant-quality recipes, managing banking risk, and more from alumni and faculty

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The Secrets of Customer Centricity Success 1

Ideas

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Fall/Winter 2018

The Secrets of Customer Centricity Success

In their new book, Peter Fader and Sarah Toms examine how companies have found transformational success in focusing on high-value customers.

Illustration of an angry-looking piggy bank.

Ideas

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Fall/Winter 2024

Data: Global Business, AI's Inabilities, and the Joy of Spending

The latest research and insights from Knowledge at Wharton

Illustration of a cricket with three hearts hovering overhead.

Ideas

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Fall/Winter 2023

Data: Repulsive Products, Motherhood Penalty, Buying Happiness, and More

The latest research and insights from Knowledge at Wharton

A book cover displaying the title and a folded sheet of paper.

Ideas

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Summer 2013

A Series for the Ages

Four reasons you should read the Wharton Executive Essentials series from Wharton Digital Press.

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