Digital Exclusives
Wharton's Pete Fader takes on the music industry.
Marketers Turn to Metrics to Measure the Impact of Their Initiatives
What's new at Knowledge@Wharton
What's New at Knowledge@Wharton
Wharton’s Mary Frances Luce Sheds Light on the Decisions We Make – and The Role Our Emotions Play
The Return of the Shrimp: or, Listening to Your Customers and Hearing Their Silence
When Stephen Hoch Cruises the Aisles, It’s Usually Not to Make Purchases But to Research Topics Like How Consumers and Managers Make Decisions and the Impact of Private Labels on National Brands
Movies That Become Megahits Are Money Machines for Their Studios. When They Fail, It’s a Whole Different Script
A Wharton Professor Looks at How Consumers Make Choices and Why That's Important to Marketers
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