Wharton’s popular Visual Marketing course examines the real-world applications of visual cognition and its influence on consumer behavior.
Alumni from the Wharton Club of Spain joined faculty and industry professionals at the Baker Retail Center conference in Madrid.
International club events, a Dublin-Manhattan connection, an upcoming alumni tour of the Dordogne Valley, and more
Knowledge@Wharton celebrates its 15th anniversary and continues to explore new ways to share Wharton with the world.
Technology and changing demographics are driving the retail industry toward innovation, or bust.
New research shows how anger, envy, gossip and group behavior affect retail employees.
The West Coast Class 37 has graduated. This post honors them, their families and everyone else who helped them along the way.
A new book from Wharton Digital Press offers tools to manage the complexity of today’s brand management.
Industry trends point toward more integration between online and offline business, yet retailers are still attuned to differences and challenges in each retail channel.
Marketers must follow the rule of the “butterfly curve,” as Barbara Kahn, the Patty and Jay H. Baker Professor, explained in her Wharton Webinar Series event.
During last Tuesday’s webinar, Mike Useem, polled attendees on what quality was most often missing from leaders they’ve witnessed and worked with in business or in the community.
Graduation Closes a Loop and Expands the Alumni Circle
What's the Buzz About Buzz Marketing?
Wharton’s Mary Frances Luce Sheds Light on the Decisions We Make – and The Role Our Emotions Play
Wharton Prophets on Profits - and a Host of Other Economic Issues
How is e-commerce affecting the way we shop for milk and tomatoes, houses and office buildings, skirts and suits?