Digital Exclusives
It’s been five years since COVID-19 upended our lives. Knowledge at Wharton asked the School’s professors to examine the lasting impacts for business, the economy, and society.
Elizabeth “Zab” Johnson and Barbara Kahn discuss how they combined neuroscience and marketing expertise to co-write Visual Marketing.
Highlighting insights from Wharton faculty and alumni, Business Radio on SiriusXM channel 132 has delivered essential industry news and expertise since its launch in 2014.
Newly retired Levi’s CEO Chip Bergh reflects on the company’s turnaround, purpose-driven marketing, and the power of nostalgia with professors Barbara Kahn and Americus Reed.
Ever wish you could call or text a Wharton professor with a burning business question or to get a quick take on a headline-making trend? Eleven faculty members fielded queries about everything from workplace changes to the impacts of ChatGPT to the state of affairs for cryptocurrency and social media regulation.
Founded by two Wharton alumnae, the Tenure Project aims to highlight important issues Black, Latinx, and Native junior business-school faculty face in obtaining tenure.
Wharton’s popular Visual Marketing course examines the real-world applications of visual cognition and its influence on consumer behavior.
Alumni from the Wharton Club of Spain joined faculty and industry professionals at the Baker Retail Center conference in Madrid.
International club events, a Dublin-Manhattan connection, an upcoming alumni tour of the Dordogne Valley, and more
Knowledge@Wharton celebrates its 15th anniversary and continues to explore new ways to share Wharton with the world.
Technology and changing demographics are driving the retail industry toward innovation, or bust.
New research shows how anger, envy, gossip and group behavior affect retail employees.
The West Coast Class 37 has graduated. This post honors them, their families and everyone else who helped them along the way.
A new book from Wharton Digital Press offers tools to manage the complexity of today’s brand management.
Industry trends point toward more integration between online and offline business, yet retailers are still attuned to differences and challenges in each retail channel.
Marketers must follow the rule of the “butterfly curve,” as Barbara Kahn, the Patty and Jay H. Baker Professor, explained in her Wharton Webinar Series event.
