When Tara Townsend W04 set out to find meaningful holiday decor a few years ago, she came back empty-handed. Her frustration sparked the idea for Adara Rituals — a nod to her daughter’s Hebrew name. Townsend’s online retail company features original crafted pieces intended to enliven Jewish traditions and celebrations. The website offers a range of spiritual and stylish home goods, including place mats, candles, challah covers, trays, garlands, and more.
Adara Rituals was a part of Venture Lab’s VIP-X San Francisco Spring 2024 cohort.
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