Adara Rituals
When Tara Townsend W04 set out to find meaningful holiday decor a few years ago, she came back empty-handed. Her frustration sparked the idea for Adara Rituals — a nod to her daughter’s Hebrew name. Townsend’s online retail company features original crafted pieces intended to enliven Jewish traditions and celebrations. The website offers a range of spiritual and stylish home goods, including place mats, candles, challah covers, trays, garlands, and more. Adara Rituals was a part of Venture Lab’s VIP-X San Francisco Spring 2024 cohort.
