Collecto
Federika Longinotti-Buitoni WG18 has compared her gifts-for-women website to “searching through a magazine.” Just pick a price point and category (i.e., home decor, fashion, food, travel, and beauty), and voilà—Collecto narrows down its online products to half a dozen or so just-right ideas. But the real value comes in the curated collection itself, which includes hard-to-find brands, whether they’re new or just have a very limited presence in the U.S. market. Thanks to its thoughtful presents in beautifully wrapped packaging, Longinotti-Buitoni notes, Collecto touches two customers with one transaction: both the buyer and the recipient.
