Wharton Magazine
Ideas
Cutting-edge thought leadership from the Spring/Summer 2025 issue of Wharton Magazine
Feature
What’s the Secret to Startup Success?
Entrepreneurship

What’s the Secret to Startup Success?

Wharton’s Lori Rosenkopf, author of the new book Unstoppable Entrepreneurs, offers instructive alumni stories and insights into two of her six “R’s of the Entrepreneurial Mindset.”

The Salon
Campbell's soup cans on a store shelf.
Marketing

See! Think! Buy!

Elizabeth “Zab” Johnson and Barbara Kahn discuss how they combined neuroscience and marketing expertise to co-write Visual Marketing.

Whiteboard
A woman stands in front of a whiteboard in business attire.
Careers

Supercharge Your Network

Boost your career with these insights for intentionally curating your professional relationships.

Knowledge at Wharton: Data
AI/Analytics
Conceptual illustration of three homes with an upward arrow rising above them into rain clouds.

“Insurance companies have been very clear-eyed about climate change for a long time and the effect that has on their balance sheets,” says real estate and finance professor Benjamin Keys.

Read Knowledge at Wharton: Data
Knowledge at Wharton: Q&A
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Innovation/Tech

What's in the Cards for Crypto?

The digital money’s future is looking brighter and brighter — to those who buy in.

Knowledge at Wharton: The Deck
Illustration of a hospital with the floors inverted so that the biggest floor is at the top of the hospital.
Health Care

The Impact of Corporate Hospital Takeovers

New research illustrates what happens to health-care costs and care quality when independent hospitals are bought by systems.

Knowledge at Wharton: The Case
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AI/Analytics

Are You Ready to Embrace AI?

LinkedIn co-founder Reid Hoffman spoke with Dean Erika James about his cautious optimism and the need to create “superagency.”

Knowledge at Wharton: Essay
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Economics

How Income Equality Makes Everyone Happy

Raising salaries for low earners can lead to high returns for all.

Syllabus
Headshots of John Paul MacDuffie and Ethan Mollick.
AI/Analytics

Is a Tech Takeover Inevitable?

A thought-provoking course challenges the idea that technology’s workplace impacts, including job replacement, are imminent.

Sidebar
Four books arranged together.
Alumni News

More Must-Read Wharton Authors

Restaurant-quality recipes, managing banking risk, and more from alumni and faculty

Cover of the spring summer 2025 edition of Wharton Magazine, along a folded-back page with illustrated portraits of ten people on it.
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Blog Network
/
International
August 15, 2025

Expanding Your Circle

The growing Wharton Circles program fosters new connections for alumni.

A Message From the Dean 4
People
/
ESG
Spring 2014

Celebrating the Legacy of Thomas S. Robertson

Thomas S. Robertson became the 12th dean of the Wharton School on Aug. 1, 2007, embarking on a seven-year term that brought unparalleled success to campus and the wider Wharton community.

Ain't No Stopping Us Now
People
/
Careers
Summer 2014

Ain't No Stopping Us Now

Retirement is a four-letter word for some alumni, who would rather “wear out, not rust out.”

Declassified: The Alumni Files
People
/
Careers
Fall 2014

Declassified: The Alumni Files

Wharton alumni in Washington, D.C., are driving some of the nation’s most important decisions in their efforts at leadership and reform.

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