Digital Exclusives
Even before the spread of the coronavirus, retailers were rethinking their business models. Now, Bain & Company partner Marc-André Kamel WG92 is helping them adapt to an even bigger threat.
Alumni from the Wharton Club of Spain joined faculty and industry professionals at the Baker Retail Center conference in Madrid.
Insights into the evolving world of modern retail from academics and industry leaders at the Baker Retailing Center's recent conference.
Panic pricing and infrequent reviewed are not ingredients for strategic price research for restaurants. Read on for more nuanced guidance.
Are Main Street and malls the top options for entrepreneurs expanding brick-and-mortar retail operations? An airport retailing expert offers a third location.
Entrepreneur Paul Shrater presents the strategy behind his online store’s customer service and offers a few technical and personnel tactics for success.
Prof. David Bell shares his latest research and insight on where Internet and offline sales and marketing intersect with the Wharton MBA Reunion audience.
The retail sector has been changed dramatically by the economic downturn. But are those changes permanent? Experts and industry insiders say they aren't yet sure.
Baker Initiative Director Blazes own Path, Real-World Research Bridges Academia with Industry
When Stephen Hoch Cruises the Aisles, It’s Usually Not to Make Purchases But to Research Topics Like How Consumers and Managers Make Decisions and the Impact of Private Labels on National Brands
A Wharton Professor Looks at How Consumers Make Choices and Why That's Important to Marketers
Charles C. Butt, W'59; Marc Belton, WG'83; Nadya Shmavonian, WG'86
Electronic.Com.merce://wwWired.to.Buy
