Entrepreneur Paul Shrater presents the strategy behind his online store’s customer service and offers a few technical and personnel tactics for success.
We return to our talk with the co-director of the Wharton Customer Analytics Initiative, who advises that marketers ditch the product-segmenting approach for a more efficient and targeted strategy grounded in value.
A discussion with Peter Fader about customer centricity, customer segmentation and marketing for the 21st century.
The co-founder of Tailwind weighs in on social marketing and how midsize markets will soon challenge established tech cities.
One Wharton entrepreneur sits down with another, who could know the combination to disrupt the banking business.
Often you are your own best friend when promoting your business, but a bit of research on journalists and media outlets can go a long way.
Is social media right for every business?
Online businesses have surprisingly little recourse when facing the ramifications of credit card theft.
The challenge of garnering trust in online business isn’t getting any easier, though having a "trust strategy" is a must-have step.
E-commerce players value the industry's 800-pound gorilla, Amazon, but is the megaretailer using their own data against them?