Choosing the Right Brand Name

Professor Patti Williams talks with an entrepreneurial alum about the process of naming his new product line and best practices learned along the way

Learning to Own My Strengths

After a brief identity crisis, Nicolette Omoile WG19 let her passions lead her to a new career.

Exploring the Effects of Emotions on Employees

New research shows how anger, envy, gossip and group behavior affect retail employees.

Milan Hosts Stimulating Global Alumni Forum

Wharton held a successful Global Alumni Forum in Italy's business capital, where discussion turned into debate over the EU’s health.

Knowledge and Consequence

Wharton turns the brand lens on itself and finds that “knowledge for action” sets the School apart.

With ‘Rigor and Creativity,’ Wharton MBAs Win Wake Marketing Competition

Marketing the Marketing Department

I’m just going to say it: Marketing at Wharton is awesome, truly the best in the world. And yet, it’s often overshadowed by other aspects of the Wharton brand.

Knowledge at Wharton

As advertising continues to evolve, data suggests the Internet may be an underutilized resource for marketing.