What inspires an expert on virality and social influence? The professor and best‑selling author opens up.
Malcolm Gladwell recaptures the affection of a Penn audience with a discussion of power structures, Goliath and the IRS.
The risks of starting your own company are many. Is that why successful entrepreneurs tend to be risk averse?
Professor Jonah Berger’s upcoming book upturns conventional wisdom about how to make your products, services and ideas “contagious.”
Students—and faculty—learn in a variety of ways at Wharton, from the case method, to “driving at 100 mph” to ice hockey.
Achievement equals talent multiplied by effort (plus 10,000 hours of practice).