New books from Wharton alumni and professors on success strategies, thinking like a leader, succeeding in China, and launching Comedy Central.
More emphasis on the corporate brand provides marketers an opportunity to re-evaluate their company’s connections with employees and customers.
What do pesticides, skin products and tax refunds have in common? They are examples of lessons that big companies can use to restart growth.
The first-ever, student-run Wharton Supply Chain Conference draws a crowd and surprising speakers.
“Sustainable selling” can help guarantee a long-term win-win for corporation and client, though it takes a shift from today’s short-term, cynical sales mentality.
Across the world, companies in emerging markets are acquiring assets in the U.S., Western Europe, and other developed markets. What does it all mean?