Addressing the many needs within a single consumer requires a modern approach to customer lifetime value.
The More Than Ever fundraising effort brought together Wharton alumni, supporters, and friends from all over the world, raising a record-setting one billion dollars. What does that mean for Wharton? In a word: everything.
Wharton management professors offer three strategies for translating faculty research to broader audiences.
Top executives and academic leaders examined the rise of data analytics during a town hall hosted by the Wharton Customer Analytics Initiative and nonprofit WorkingNation.
What inspires an expert on virality and social influence? The professor and best‑selling author opens up.
In the world of finance, the more investors know about an asset, the greater their competitive advantage. Data science has taken this relationship to new levels in private equity.
More on the new MOOC series from Wharton Online.
Business analytics is not for the faint of heart. That didn’t stop 40 Penn students. We spotlight their efforts at the Wharton Data Visualization Hackathon.
Practitioners of data science descend on WCAI to discuss practical analytics applications and learn to own the success.
Big data appears pervasive in today’s business world. Yet in reality, only some companies fully leverage analytics—those with the right understanding, approach and leaders (yes, Wharton alumni).
Wharton Professor Eric Bradlow unveils a new metric for marketers to determine customer lifetime value.
The Class of 2013—graduates from Undergraduate and MBA—is a reflection of where the business world is going: Diversity.
Before venturing to Facebook for a unique summer internship, our student reflects on five things he liked best about the academic year that was.
Digital media and data scientists are revolutionizing the ad business and threatening the jobs of the “Mad Men” of Madison Avenue.
Wharton goes on tour in London with a presentation by Professor Eric Bradlow about marketing and analytics, which left local club members wanting more.
As the Internet becomes central to more peoples' lives, security becomes increasingly important.