Professor Stephanie Creary offers advice for thinking differently about job candidates.
And other lessons I learned from Simon Sinek's new book, The Infinite Game
On her latest Choiceology podcast, Wharton professor Katy Milkman discusses the mechanisms of repeated behavior with social psychologist and author of Good Habits, Bad Habits Wendy Wood.
The Wharton Global Youth Program is looking for alumni to join its mission to bring business education to kids across the world.
Experts examined proposals similar to those endorsed by Elizabeth Warren and Bernie Sanders during a Penn Wharton Budget Model event.
How to recognize and overcome the mental obstacles you may be creating for yourself.
In a conversation with Wharton professor Stephanie Creary, two accomplished business executives tackled the issue of representation among the highest levels of leadership.
New must-reads explore the secrets of resilient entrepreneurs, the business value of aesthetics, and one man’s mission to cure his own rare disease.
New Wharton research shows that city planning policies may not work as well as the experts think.
On her Choiceology podcast, Wharton professor Katy Milkman discussed surprising research on learning through teaching with Penn psychology professor Angela Duckworth.
Reality TV meets Wharton as Shark Tank auditions come to campus.
Wharton's senior-most alumnus in India reflects on his faith in humanity, his passion for helping others, and his voracious reading habits.
New and notable ventures from Wharton alumni
Paul Huntsman WG00's move to turn the influential Utah newspaper he owns into a nonprofit could be a beacon for other legacy publications.
The latest research and insights from Knowledge@Wharton
A new year brings new leadership at Wharton—and it’s female-driven.
For those members of the Class of 2015 looking to enter the marketing profession, chief marketing officer David T. Scott has three gems of advice.
Marketers can improve their lead generation program by following a few easy steps, according to the Fighting CMO David T. Scott.
Marketers should remember this mantra: Being social drives engagement, engagement drives loyalty and advocacy, and both of those lead to increased sales.
The Fighting CMO offers five ways to sell social media to your business leadership, without the need for hard return on investment proof.
How to ensure that your lead-gen tactics result in the halo effect—or the marketing math of 1+1 = 3.
New lead-generation initiatives demand testing and measurement. Don’t go in blind. The Fighting CMO writes on how to think through your strategy and set goals.
Search engine marketing may be better than search engine optimization. “The Fighting CMO” explains why.
Chief marketing officer David T. Scott takes the guesswork out of customer acquisition costs, marketing budgets and driving associated revenue.
Building a relationship with the CFO is a good idea for any CMO. “The Fighting CMO” offers five ways to do so.
Marketing execs should cultivate the CFO, writes “the Fighting CMO.” It may be the most important part of their job.
For marketing execs, cultivating the chief information officer is an absolute must in this data-intensive age. David T. Scott offers five ways to do it right.
Long-time marketing exec, author and Wharton MBA alumnus David T. Scott offers three tests to help marketing professionals determine a good CMO job from bad.
Why marketing executives ought to take care during their next job search, according to Chief Marketing Officer David T. Scott.
The time has come to re-examine the Net Promoter Score prevalent in so many companies' marketing departments and augment it with a new index.
How to apply the seven most effective lead generation tactics.
What are email marketers doing wrong? And what can they do right with email data hygiene, list segmentation and content?