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Mona Bijoor

Mona Bijoor

Age: 38
Launched Joor, an online B2B wholesale marketplace, now with 1,000 brands and 90,000 wholesalers; named 40 under 40 by Crain’s New York in 2014.

Why so successful?
“Both of my parents, both entrepreneurs, who taught me that customer service builds loyalty and profits.”

No. 1 role model?
Indra Nooyi: “My first introduction to her was at a Wharton Leadership Lecture, and I’ve followed her career ever since.”

The Wharton #40Under40

Cover of the Fall Winter 2023 issue of Wharton Magazine, featuring two soccer players colliding in a midair jump, as well as a spread of the magazine with an image of a soccer pitch on it.
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