A dozen years ago, investor and entrepreneur Marc Andreessen described software as “eating the world.” Today, the same might be said of mobile apps. Whether for dating, shopping, or networking, most of us spend hours on our phones. Enter Alta, co-founded by Son Ca Vu WG16, which makes it possible for anyone to build a mobile app.

An inaugural member of the Amazon Web Services Impact Accelerator for Women Founders, Alta requires no prior coding experience. “I strongly believe that anyone who knows PowerPoint and Excel can build an app,” says Vu.


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