Three former Kind Snacks executives created Somos with a mission to bring authentic Mexican food to American pantries. (The name means “we are” in Spanish.)
The brand’s lineup of rice, beans, chips, salsas, and vegetarian entrées was inspired by the home-cooked food that founders Miguel Leal WG02, Daniel Lubetzky, and Rodrigo Zuloaga ate themselves while growing up in Mexico. Wharton alum Leal — previously chief marketing officer at Kind — is chief executive of the new venture, which officially launched in January.
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