Here’s a very different kind of “mobile” advertising. Halo attaches LED screens atop cars — an idea with so much promise that the company was purchased by Lyft in February.
After dreaming up the concept at Penn in 2018, founders Kenan Saleh W19, alumnus Faizan Bhatty, Ryanne Fadel W21, and Nabeel Farooqui ENG21 garnered funding and development support from organizations such as the University’s Weiss Tech House and Penn Wharton Entrepreneurship (now known as Venture Lab). As a Lyft business, Halo offers drivers $100 per month to attach its monitors to their cars, where the screens display targeted ads based on location, time, and even weather — a modern-day advertising solution for a new ride-hailing era.
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