Digital Exclusives
For those members of the Class of 2015 looking to enter the marketing profession, chief marketing officer David T. Scott has three gems of advice.
Marketers can improve their lead generation program by following a few easy steps, according to the Fighting CMO David T. Scott.
Marketers should remember this mantra: Being social drives engagement, engagement drives loyalty and advocacy, and both of those lead to increased sales.
Four ways for marketing leaders to survive today’s new era of big data and financial impacts, from chief marketing officer David Scott.
The Fighting CMO offers five ways to sell social media to your business leadership, without the need for hard return on investment proof.
How to ensure that your lead-gen tactics result in the halo effect—or the marketing math of 1+1 = 3.
New lead-generation initiatives demand testing and measurement. Don’t go in blind. The Fighting CMO writes on how to think through your strategy and set goals.
Search engine marketing may be better than search engine optimization. “The Fighting CMO” explains why.
Chief marketing officer David T. Scott takes the guesswork out of customer acquisition costs, marketing budgets and driving associated revenue.
With the next generation of marketing already here, the time and place is now for honest dialogue about the discipline’s direction.
Building a relationship with the CFO is a good idea for any CMO. “The Fighting CMO” offers five ways to do so.
Marketing execs should cultivate the CFO, writes “the Fighting CMO.” It may be the most important part of their job.
For marketing execs, cultivating the chief information officer is an absolute must in this data-intensive age. David T. Scott offers five ways to do it right.
Long-time marketing exec, author and Wharton MBA alumnus David T. Scott offers three tests to help marketing professionals determine a good CMO job from bad.
Why marketing executives ought to take care during their next job search, according to Chief Marketing Officer David T. Scott.
The time has come to re-examine the Net Promoter Score prevalent in so many companies' marketing departments and augment it with a new index.
