Wharton Magazine
Alexander Piutti.
News
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Entrepreneurship
Spring/Summer 2021

SPRK

The global food supply chain is both essential and deeply flawed, contributing to 1.6 billion tons of annual food waste and, in the process, plenty of carbon emissions. SPRK thinks it found a solution to both those problems by using artificial intelligence to move millions of tons of surplus inventory to those who need it. Lauder grad Alexander Piutti G96 WG96 launched SPRK in Berlin in 2019 and aims to build a global network that could become the “Amazon of food oversupply,” as he told Forbes. Piutti’s ambitious mission is off to a fast start: Samsung’s Extreme Tech Challenge, aimed at solving problems facing humanity and the planet, named SPRK one of eight 2020 worldwide winners.

Food bowls from Fudena.
News
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Entrepreneurship
Spring/Summer 2021

Fudena

What’s in a name? In the case of Fudena, both inspiration and mission for first-generation Ghanaian American Ruth Nakaar WG20. Based on a phrase in the Dagaare language that translates to “Have you eaten,” Fudena is a takeout and delivery restaurant adding West African flavor and fast-casual convenience to Philadelphia’s dining scene. Nakaar offers a customizable selection of grain and stew bowls with a variety of meat and vegetable choices and clever names with pop-culture nods, including Waakye Is Bae (rice, black-eyed peas, curried goat, caramelized onions) and a hip-hop-inspired coconut rice/tilapia bowl.

Triyo Fitness founders.
News
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Entrepreneurship
Spring/Summer 2021

Triyo Fitness

Just before the pandemic struck, a Centers for Disease Control and Prevention report found that more than 15 percent of American adults made no time for exercise. With the closing of gyms and with commutes eliminated by remote work, staying active became even more challenging. Identical triplets Malik Jones W18, Khalil Jones C18, and Ahmad Jones C18 found themselves well-positioned to fight inactivity with Triyo Fitness. Launched in 2018, their workout program pivoted from in-person classes to an online platform, based on the high-energy fitness routines they conducted during their time at Penn. In the early days of COVID-19, the Joneses shared tips for remote exercise on Good Morning America. Next up for the trio and Triyo: launching an app.

Frutero ice cream container.
News
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Entrepreneurship
Spring/Summer 2021

Frutero

I scream, you scream, we all scream for … Frutero! Co-founded by Mike Weber WG20 and Vedant Saboo WG20, Frutero combines exotic produce from Colombia and Thailand with local Philadelphia dairy to offer consumers a delicious new dessert — tropical-fruit ice cream with no artificial flavors or preservatives. The pair were inspired by Weber’s first visit to India in 2018, when he tried local iterations of the icy treat. With backing from Venture Lab’s Venture Initiation Xcelerate Program and 2020 Startup Challenge Launch Award, Weber and Saboo have expanded their dessert empire via online delivery and onto shelves across the East Coast, including those at Giant and Whole Foods, making it easier for customers to get their fruity fix.

Illustration of a piggy bank and stethoscope.
News
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Entrepreneurship
Spring/Summer 2021

Sidecar Health

When he realized that paying the cash price for an MRI rather than the insurance company’s negotiated rate would save him nearly $1,000, Patrick Quigley WG03 knew he had an idea that could transform the health-insurance industry. He co-founded Sidecar Health in 2018 around a “cash price” model that enables members to enroll any time, see any doctor, pay lower prices to their health-care providers, and view what providers have charged other members for services. This transparency lets members comparison-shop for health care as they would for any other product or service. Currently available in 16 states, the company recently raised $125 million in its Series C round of funding to reach a valuation of $1 billion and expand its mission to make health care more accessible, affordable, and transparent for all Americans.

Ashley Lim serving tea to people seated around a table.
News
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Entrepreneurship
Spring/Summer 2021

Mansa Tea

“Life is too short to drink bad tea.” That’s the raison d’être of Mansa Tea, founded by Ashley Lim WG18 and inspired by her father’s love of pu’er, originating in China’s Yunnan province. Initially launched to service high-end restaurants and luxury hotels, Mansa shifted to a direct-to-consumer model during the COVID pandemic while maintaining its focus — sourcing the highest-quality tea and aging it to achieve peak flavor with only one ingredient, tea leaves. Lim, a certified tea sommelier, also aims to educate aspiring tea connoisseurs through monthly tastings, virtual workshops, and corporate events.

Illustration of coins floating out of a home's open roof.
News
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Entrepreneurship
Spring/Summer 2021

Habi

Habi grew out of an acute need for a better way to buy and sell homes in Latin America. Preparing to move from the U.S. to Bogotá, Colombia, in 2016, co-founder Brynne McNulty Rojas W10 found it difficult to locate a place to live beforehand: There wasn’t an effective online real estate database for the area, meaning her search wasn’t successful until she was on the ground. With a business partner from the region, McNulty has built a database of prices for middle-class homes and other information, along with an Opendoor-like service through which they buy, renovate, and resell Colombian properties. Following a fresh round of investment last year, Habi is poised to expand to other parts of the continent, with a promise to reduce sale times from several months to several days.

Brett Hurt.
News
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Entrepreneurship
Spring/Summer 2021

Data.world

While it’s simpler than ever to collect data nowadays, distributing it to employees who need — and can understand — it is a different story. That’s where Data.world comes in. Led by CEO Brett Hurt WG99, the venture offers a central platform for anyone to discover and use a company’s data, as well as for co-workers to collaborate using the information. It’s not hard to see the potential across industries, and in a major show of confidence, the Associated Press has invested in the company; Hurt calls his business a game changer for data journalists seeking quick access to information.

Illustration of a vaccine within a location pin.
News
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Entrepreneurship
Spring/Summer 2021

FindAShot

The rollout of the COVID-19 vaccine in the U.S. presented both hope and a new pandemic challenge — navigating a maze of distributors, websites, and eligibility restrictions to find and book an appointment. In January, quick-acting Wharton Executive MBA student David Newell WG21 founded the volunteer-driven FindAShot organization to cut through the chaos and help ease the process for individuals searching for a vaccine. FindAShot’s website offers a centralized search for appointments at pharmacies and other locations in a given area, along with links to eligibility guidelines for each state.

Jarah Euston.
News
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Entrepreneurship
Spring/Summer 2021

WorkWhile

WorkWhile is rethinking how hourly employees earn their wages — and delivering better benefits in the process. Co-founded by Jarah Euston WG09, the venture is a matchmaking service of sorts that pairs workers with employers to fill everything from full-time positions to temporary jobs to last-minute shifts. Companies pay a fee to tap into the WorkWhile workforce, which is made up of screened and verified applicants who receive often-elusive job perks like next-day pay, flexible schedules, and sick-leave credits. Euston’s company, which aims to promote more flexible conditions for both companies and workers, was recently backed by investors including Khosla Ventures and Katrina Lake, founder and CEO of Stitch Fix.

Illustration of the letter T on a pedestal.
News
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Entrepreneurship
Spring/Summer 2021

Thrasio

If you’ve shopped on Amazon recently (that “if” seems rhetorical these days), there’s a good chance you’ve bought or viewed a product from one of Thrasio’s brands. Having raised more than $1.75 billion since its debut in 2018, the company — founded by co-CEOs Joshua Silberstein W97 and Carlos Cashman — has skyrocketed to unicorn status in its quest to buy and grow third-party private-label Amazon businesses. (TechCrunch recently estimated the company’s valuation to be at least $3 billion.) In a sign of broader consolidation for brands on the site, Thrasio had acquired nearly 100 of them as of early February and was closing more deals every week.

Celeste Lee and Lorrie King.
News
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Entrepreneurship
Spring/Summer 2021

Caire Beauty

A 2020 Female Founders Fund report projects there will be one billion postmenopausal women worldwide by 2025 — which equates to $600 billion in potential consumer spending. But few self-care products target women who are over 40 years old. Caire Beauty hopes to make up for lost time. Co-founders Lorrie King WG91 and Celeste Lee W84, two longtime beauty-industry veterans, launched the direct-to-consumer company last November. Caire uses proprietary skin-care science to meet the declining-estrogen challenges of more experienced skin. The investment in healthy skin has paid off: The Wall Street Journal recently highlighted Caire as one of the few menopause-specific beauty and wellness brands.

Father Harold Thomas and son Ahmad Thomas.
People
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Careers
Spring/Summer 2021

A Seat at the Table

An initiative led by Ahmad Thomas WG18 to boost diversity within Silicon Valley is another step in a journey that began with his father nearly 65 years ago.

Misfits Market
News
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Entrepreneurship
Fall/Winter 2020

Misfits Market

Beauty is only skin-deep, but grocery stores constantly reject perfectly good produce if it’s blemished or misshapen or otherwise won’t look enticing on their shelves. That’s where Misfits Market comes in. Abhi Ramesh C15 W15 created the direct-to-consumer subscription service with the goal of developing a more sustainable grocery model. The company purchases “ugly” produce from organic farmers, sells it via subscription boxes for up to 40 percent less than store prices, and ships it in sustainable packaging. As the pandemic has increased demand, Misfits Market recently raised $85 million from investors to accelerate growth and reach more locations.

Olori
News
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Entrepreneurship
Fall/Winter 2020

Olori

Having grown up in Nigeria, where nearly three out of four girls are unable to obtain schooling, Tomide Awe WG17 knew she wanted to find a way to empower women in her home country while also celebrating her rich heritage. In her final year at Wharton, Awe worked to merge her Nigerian culture with a solution to education inequality though fashion. Olori — meaning “Queen” in the Yoruba language — partners with artisans and women-owned businesses in Africa to produce handmade bags and accessories crafted with traditional prints and colorful textiles. Each Olori product sold pays tuition for girls in under-resourced African communities.

My Virtual Veterinarian
News
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Entrepreneurship
Fall/Winter 2020

My Virtual Veterinarian

Caring for a sick or aging pet that needs regular veterinary visits can be challenging, as Felicity Johnson WG20 discovered when her cat was diagnosed with cancer. Her solution: creating My Virtual Veterinarian, which lets pet parents easily schedule telemedicine visits. In May, the concept won the Startup Challenge hosted by Penn Wharton Entrepreneurship (now known as Venture Lab), taking home $30,000 in prize money and $15,000 in support services. The winnings and other Venture Lab resources have helped to scale Johnson’s business at a time when its remote offerings have never been needed more. Since its launch in January 2019, My Virtual Veterinarian has also expanded its services to sell prescriptions, food, and supplements.