Beauty is only skin-deep, but grocery stores constantly reject perfectly good produce if it’s blemished or misshapen or otherwise won’t look enticing on their shelves. That’s where Misfits Market comes in.
Abhi Ramesh C15 W15 created the direct-to-consumer subscription service with the goal of developing a more sustainable grocery model. The company purchases “ugly” produce from organic farmers, sells it via subscription boxes for up to 40 percent less than store prices, and ships it in sustainable packaging. As the pandemic has increased demand, Misfits Market recently raised $85 million from investors to accelerate growth and reach more locations.
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