Digital Exclusives
As advertising continues to evolve, data suggests the Internet may be an underutilized resource for marketing.
Creating Lasting Success in Marketing Tying Together the Value Proposition
Marketing was once considered a trade. Wroe Alderson proved it was a science as well.
From development to marketing and advertising, Pepsi's Bill Cobb has been known to aid companies in aggressive campaigns of global expansion.
Operations and Information Management professor Maurice Schweitzer reveals how promises, lies, and envy affect everything from business negotiations to insurance fraud.
Wharton School Publishing’s marketing titles include the American Marketing Association’s best book of 2006.
How to Measure Marketing Success, How to Make Strategy Work
New Visions for Marketing, Leadership, and Product Development
The story of a Wharton marketing powerhouse: Helping Companies Develop Products Consumers Actually Want
Baker Initiative Director Blazes own Path, Real-World Research Bridges Academia with Industry
Political parodies and the art of animation
Wharton's Marketing Department Reaches an Anniversary Milestone: how the world's largest, most cited, and most published marketing department has changed the world of business.
What's the Buzz About Buzz Marketing?
Wharton Marketing Professor David Bell has seen his research take shape as practice—and strengthen the retail industry.
Wharton's Lisa Bolton investigates the connections between identity, judgment, and consumer behavior.
Smoking or Spending Too Much? Don’t Count on Remedy Marketers for Help.
