Digital Exclusives
Prior to the 1940s, if you had a disease, it made little difference which doctor you went to -- management is in a similar situation today as medicine was prior to the 1940s.
The retail sector has been changed dramatically by the economic downturn. But are those changes permanent? Experts and industry insiders say they aren't yet sure.
This summer, I took an internship with LifeSpring Hospitals, a chain of maternity and child care hospitals serving low-income women in India.
I have been teaching and researching in marketing at Wharton for 42 years. In this blog, I thought it would be fun to distill the big lessons I have learned in that time.
Interview with Assistant Professor of Marketing Jonah Berger.
According to one researcher, Wharton is on the cutting edge of social media.
Wharton partners with ESPN on a first-of-its-kind research initiative.
How Wharton helped three bright young business minds build—and eventually sell (at enormous profit)—their unique Internet-based companies.
The time has come to challenge old ideas about price, two Wharton experts say.
Peter Fader and Eric Bradlow are answering the biggest questions about doing business on the web.
The rise of technology, empowerment of consumers and explosion of social networking are conspiring to make the advertising world more complicated—and ad campaigns more clever—than ever before.
Wharton professor Ken Shropshire discusses the chances of Tiger Woods regaining his marketability as once the world's premier athlete.
How About Free? The Price Point That is Turning Industries on Their Heads
Marketing expert Ira Rubien joins the Wharton Dean’s Office as the Executive Director of Communications.
Professors Franklin Allen, Mike Useem, Jeremy Siegel, and Stephen Hoch on the state of the economy now and in the year to come.
Wharton faculty weigh in on these historic economic times.
