Digital Exclusives
Peter Spartin WG09 reflects on the turning points that helped him move into the world of sports business, including his current role with the Aston Martin Aramco Formula One Team.
Elizabeth “Zab” Johnson and Barbara Kahn discuss how they combined neuroscience and marketing expertise to co-write Visual Marketing.
Newly retired Levi’s CEO Chip Bergh reflects on the company’s turnaround, purpose-driven marketing, and the power of nostalgia with professors Barbara Kahn and Americus Reed.
Strategies for winning customers, unleashing your potential, and more from alumni and faculty
New research shows how to use language to capture audience attention, from word choice to building suspense.
Today’s companies need to convey a clear purpose to maintain loyalty.
People want to be recognized and respected by the businesses they interact with. Professor Cait Lamberton explains how organizations can get it right.
The latest research and insights from Knowledge at Wharton
Wharton’s popular Visual Marketing course examines the real-world applications of visual cognition and its influence on consumer behavior.
Addressing the many needs within a single consumer requires a modern approach to customer lifetime value.
Three common hurdles and how to overcome them
New research by the Wharton marketing professor explores how self-expression inspires giving.
Wharton management professors offer three strategies for translating faculty research to broader audiences.
Deborah Wahl G92 WG92 talks about the automaker’s goals for reducing emissions and strategies to earn consumer buy-in.
Three predictions about how COVID-19 will transform one of the largest sources of business-to-business revenue in the U.S.
