Wharton School Publishing has gone digital.
The most popular recent titles from Wharton School Publishing
The time has come to challenge old ideas about price, two Wharton experts say.
Wharton makes the news across the nation.
One new title explores the underpinnings and impact of Islam, while another shows how to innovate and profit amid uncertainty.
New titles on moving with speed and keeping the momentum going.
Competing in a Flat World: Building Enterprises for a Borderless World
Creating Lasting Success in Marketing
Tying Together the Value Proposition
Make the ‘Change to Strange’ Change to Strange: Create a Great Organization by Building a Strange Workforce
Wharton School Publishing’s marketing titles include the American Marketing Association’s best book of 2006.
Achieving Success in Both Life and Business
How to Measure Marketing Success, How to Make Strategy Work
Getting the Timing Right: New titles explore business strategy, classic arbitrage
Finding Clarity (and Growth) In an Age of Transformation
New Visions for Marketing, Leadership, and Product Development