Digital Exclusives
We’re bringing the best of the magazine’s and the School’s content to you every day on a growing, dynamic social medium.
Marketers do still have time to learn to speak in pictures and engage with their consumers successfully, according to Wharton alumnus Parry Bedi.
Kien Lam mixes a love of photography, a canny grasp of social media and an entrepreneurial nature to fuel his passion for travel and storytelling.
Marketers should remember this mantra: Being social drives engagement, engagement drives loyalty and advocacy, and both of those lead to increased sales.
Marketers have tried to figure out digital since the banner ad was invented, yet the pace of innovation in platforms and techniques might be too much to handle.
Businesses need to make the case that consumers have something to gain by sharing personal data and "friending" them, argues Emory Professor David Schweidel.
The Fighting CMO offers five ways to sell social media to your business leadership, without the need for hard return on investment proof.
Love it or hate it, Uber is here to stay. What are the pros and cons of its disruption of traditional transportation?
Wharton Magazine reconnects with the co-founder of the Philadelphia startup Curalate, which seeks to help brands understand and succeed in the visual Web.
Social media metrics often don’t align with a brand manager’s offline intelligence. Why? And how can businesses best analyze the data? Prof. Wendy Moe explains.
The more online giants like Google and Twitter push privacy boundaries, the more data consumers give up. A business professor wonders when the tradeoff will end.
Noreena Hertz, WG'91, calls herself an "ideas entrepreneur." After our interview with her, we call her a prognosticator, an economics celebrity and a decision-maker for the world's leaders.
Communications pro and travel writer Lisa Niver explains why YouTube marketing requires persistence and a long-term commitment to the medium, and how to do it.
The best social marketing turns corporations into trusted friends for consumers. But are companies ready to ditch immediate returns for “youtility”? Penn alumna Lisa Niver thinks not.
Wharton author and professor Jonah Berger blows into the Windy City to offer insights as to why trends, products and ideas go viral.
Smartphones and other mobile devices ruin our ability to connect with the real world and ourselves.
