A closer look at the ways in which online data is mined and analyzed to help candidates connect with voters and win on Election Day
Why law enforcement authorities must leverage social media analysis to fight domestic terrorism where it begins.
Why incomplete commercial marketing research can lead companies to commit major faux pas.
What inspires an expert on virality and social influence? The professor and best‑selling author opens up.
An interview with the lead editor of Digg and Wharton Marketing Professor Jonah Berger about online sharing and virality.
A monumental shift in advertising spending is underway toward digital marketing, which means it’s a good time for being a social media influencer.
As the buying power of Hispanic millennials increases, brands must focus more on earning their business and loyalty, writes marketing guru Jeff Fromm.
Social media strategy isn’t just about targeting the right audience or canvassing the right platform with your content. It’s about relationships and using technology to strengthen them.
Why Wharton alum John McAdam changed his online bio today, and why he suggests you should rethink your “online you” too.
Facebook is winning social commerce, but as brands continue to leverage social media to boost sales, expect more players to give chase. Jeff Fromm explains why.
What gets millennials’ attention and wins their loyalty? Marketing expert Jeff Fromm lets brands in on what they ought to know.
Marketing analytics professor David Schweidel says shifts in practice for social media platforms are a liability. What should marketers do about them?
We’re bringing the best of the magazine’s and the School’s content to you every day on a growing, dynamic social medium.
Marketers do still have time to learn to speak in pictures and engage with their consumers successfully, according to Wharton alumnus Parry Bedi.
Kien Lam mixes a love of photography, a canny grasp of social media and an entrepreneurial nature to fuel his passion for travel and storytelling.
Marketers should remember this mantra: Being social drives engagement, engagement drives loyalty and advocacy, and both of those lead to increased sales.