Digital Exclusives
Ever wish you could call or text a Wharton professor with a burning business question or to get a quick take on a headline-making trend? Eleven faculty members fielded queries about everything from workplace changes to the impacts of ChatGPT to the state of affairs for cryptocurrency and social media regulation.
After sharing her deeply personal story in the New York Times and receiving some hateful feedback, Kat O’Brien G11 WG11 wrestles with the value and venom of Twitter.
A podcast by the Wharton Fintech Club is spreading the word about this fast-growing sector and the alumni at its vanguard.
Changes to Communications Decency Act are needed to protect cybercrime victims.
A closer look at the ways in which online data is mined and analyzed to help candidates connect with voters and win on Election Day
Why law enforcement authorities must leverage social media analysis to fight domestic terrorism where it begins.
Why incomplete commercial marketing research can lead companies to commit major faux pas.
What inspires an expert on virality and social influence? The professor and best‑selling author opens up.
An interview with the lead editor of Digg and Wharton Marketing Professor Jonah Berger about online sharing and virality.
A monumental shift in advertising spending is underway toward digital marketing, which means it’s a good time for being a social media influencer.
As the buying power of Hispanic millennials increases, brands must focus more on earning their business and loyalty, writes marketing guru Jeff Fromm.
Social media strategy isn’t just about targeting the right audience or canvassing the right platform with your content. It’s about relationships and using technology to strengthen them.
Why Wharton alum John McAdam changed his online bio today, and why he suggests you should rethink your “online you” too.
Facebook is winning social commerce, but as brands continue to leverage social media to boost sales, expect more players to give chase. Jeff Fromm explains why.
What gets millennials’ attention and wins their loyalty? Marketing expert Jeff Fromm lets brands in on what they ought to know.
Marketing analytics professor David Schweidel says shifts in practice for social media platforms are a liability. What should marketers do about them?
